Downtown Orlando Developments

Earth Fare grocer to anchor ground floor of Crescent Lucerne downtown project

North Carolina-based organic grocery chain Earth Fare appears to be the anchor for the ground floor of the Crescent Lucerne mixed use project just south of Downtown Orlando.

Developer Don Hellein of Crescent CCRE filed an amended set of plans this week to the Orlando Appearance Review Board detailing revisions to the design treatments, entry placements and the pedestrian bridge connecting two multi-story apartment buildings.


The project, located on 4.6-acres at the corner of Orange Avenue and Gore Street, is a joint venture between Crescent Communities and Orlando Health to redevelop the site of the former Lucerne Pavilion medical building that was demolished in 2015.

Crescent Lucerne will be a mixed-use development featuring 373 multi-family units in two distinct buildings, 31,000 square feet of retail space, including 24,000 square feet for an organic grocer and 7,000 square feet of additional retail and restaurant space. A site plan included with the submission names Earth Fare as the grocer.


Earth Fare announced plans earlier this year to open its first Orlando-area store in Lake Mary and is thought to be scouting a location in Celebration. It's one of several small-format specialty grocers breaking into the Florida market.

Officials with Earth Fare and Crescent did not respond to requests for comment.

The Crescent Lucerne project includes 695 parking spaces in an integrated parking garage on the east parcel, as well as significant amenities for the residents, including a dog park.

About half of the property is reserved for future development, including a high-rise building overlooking Lake Lucerne.

City staff have lauded the developer for created a design that "will have a strong visual impact," and reflects the character of the neighborhood. However, there are still a few outstanding issues that need to be addressed before the project gets the endorsement from the ARB -- most notably a request to bury the existing overhead powerlines along Gore Street.

The staff also added a condition that Orlando Health and Crescent agree to maintain the streetscape along the promenade. And before permitting, the developer must provide a 1-inch:100-foot scale model of the project for display at the Downtown Information Center.

Have a tip about Central Florida development? Contact me at or (407)420-6261, or tweet me at @LKinslerOGrowth. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.