Downtown Orlando Developments

Sono Development shares design for The Signature tower next to Dr. Phillips Center

The 19-story tower would feature 5-story murals on metal panels that screen the parking garage. The building exterior is white stucco and gray and red brick accents and balconies with glass railing.

South Florida-based Sono Development Group will be asking Orlando’s Appearance Review Board to approve the design for its proposed mixed-use tower, The Signature, that would bring co-living to the city’s central business district.

Flux Architects took the design lead, delivering a 19-story, U-shaped tower on the nearly 1-acre parcel at 401 S. Rosalind Ave. The design emphasizes ground-level activity with an outdoor covered dining area, a coffee shop/cocktail lounge and two dining or retail bays at the corner of South Street and Rosalind.


The parking podium would be screened with perforated metal panels, which would serve as a canvas for giant murals. The exterior would be finished with white stucco with red brick accents and balconies with glass railings. Rectangular gray parapets would protrude from the building, adding more dimension to the building.

The mixed-use tower would focus on the corner of South Street and Rosalind Avenue, with a covered outdoor dining area. Above it on the sixth floor is an open air wellness deck.

“We wanted to make sure the building was classic and modern, and that it looked different from other buildings downtown,” SDG CEO Nicolas Plaz said. They chose white stucco for the exterior because they wanted to keep it light and complement the Dr. Phillips Center, but they added the murals for a pop of color to “put some Miami style” into the design.


The sixth floor, would feature two open-air terraces: one designated as a dog park and the other is defined as a wellness terrace that can be used for outdoor yoga and exercise. Floor-to-ceiling windows frame the proposed coworking spaces and building amenities, including the 5,600-square-foot social hall that opens up to the outdoor pool deck.

“The most important thing is that our tenants feel like they’re living in a million dollar property, so we’re trying to deliver the best amenities for the people,” Plaz said.

Sono has teamed up with operating partner, Common, to introduce the co-living concept to market. The current plan calls for 194 apartments, of which 20% would be designated as workforce housing. That would include all six of the units on the building pedestal and 33 on the tower.

Plaz told GrowthSpotter they are still working with City staff to nail down the affordable housing component. The project must keep 20% below market rent to qualify to the density bonus.

The company’s goal is to quickly deliver a rental option downtown that allows for affordability and flexibility. Sodo’s concept would provide mostly three- and four-bedroom co-living units where tenants rent a private bedroom for around $1,000 a month.

That monthly rent would include utilities, Wi-Fi, in-unit laundry and weekly cleaning service of all common areas. Plaz said the residents can schedule cleaning service for their private living space for another $25.

“We want to make sure once they get home, they don’t have to worry about housekeeping or the internet,” Plaz said. “It’s a lifestyle.”

Sono missed the ARB deadline for the December meeting, so the earliest it could receive a courtesy review would be in January. That gives the developer and its engineer, Kimley Horn, plenty of time to submit a master plan for review by the city’s Municipal Planning Board.


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