The convention center, at 9400 Universal Blvd., is building out 7,311 square feet into a gathering area complete with video walls, LED systems, lighting to support corporate branding, and displays and artwork.
"This will be a unique upscale meeting space that is technology driven," said Marc Cannata, the convention center's capital planning manager.
The area's use will be for meetings, corporate functions and presentations when conventions are occurring, and when they are not.
"The project will enable the Orange County Convention Center to remain at the forefront of our competition and provide a competitive advantage," Cannata said.
The Orange County facility is already a top draw. But it is in a perennial battle with the convention centers in Las Vegas and Chicago to be No. 1.
Bids for the project, which is part of the center's capital plan, are due Aug. 11, with the start date estimated for Sept. 11.
The architect is Ramski & Co., which has done work for Orlando International Airport and the University of Central Florida.
Equipment involved includes electrical seismic controls, electrical ID, conductors, raceways and boxes, wiring and cable, lighting, circuit breakers, transfer switches, switchboards and panel boards, transformers, utility boxes and dimming controls.
There will also be ornamental metal work and architectural woodwork.