A pair of veteran franchisees for early childhood daycare facility The Goddard School are readying plans for their second Greater Orlando location in Winter Garden, with up to three more potentially on tap in the coming years.
Shawn and Pam King paid $900,000 in mid-June for 2 acres in Winter Garden, at the corner of Avalon and Tilden roads. The couple have developed and own five Goddard locations in the Greater Atlanta market, and moved to Orlando five years ago to begin surveying for the brand's market entry.
Their first school locally, in Oviedo, is in its final stage of construction with a certificate of occupancy anticipated in August and an opening in the next six weeks, Shawn King told GrowthSpotter.
Orlando's second Goddard School is being developed in Lake Nona by another franchisee, and is on pace to be built and open in early 2019.
The Kings are now lined up for the brand's third local school in Winter Garden, following the land purchase. They're in the process of filing a Development Plan with the city and are targeting construction permit approval in the late fourth quarter, King said.
The Winter Garden school's total estimated project cost is near $4 million, said King, who sourced a construction loan from Synovus Bank.
Looking forward, King anticipates The Goddard School parent company will pursue 12 total locations in Greater Orlando over the next five years. As a franchisee, he sees himself and wife Pam pursuing another three of the remaining nine.
The school's gross square footage is approximately 12,000, with franchisees seeking sites of 1.5 to 2 acres.
"When it comes to location, a top priority is safe ingress and egress for our customers. We're an upper-scale preschool so we're catering to more affluent families, and look for demographics that will support that," King said.
"When looking for sites I'm more focused now on secondary roads that would be on the way to work or home from work, but they don't have to be that main thoroughfare anymore because of the way customer engagement has changed with the internet."