Goodwill plans $4.6 million location in Orlando

Goodwill Industries will open its doors in southeast Orlando with a 25,000-square-foot store.

Goodwill Industries of Central Florida is expanding its presence in the Orlando area, building a 25,000-square-foot store on 4.5 acres at the intersection of Hoffner Avenue and South Goldenrod Road.

The store will have 13,000 to 14,000 square feet of showroom space. And the drop-off area will be canopied with someone coming out to pick up donations.


The cost will be $4.6 million, with work expected to start in mid-September.

Goodwill Industries of Central Florida is acting as construction manager on the new project, and Construction Engineering Group of Orlando is the civil engineer. Klpnstudio of Orlando is the architect.


Other subcontractors have not been named.

The southeast part of Orlando was chosen for the latest store "because it is growing, and there is still a lot of space for building residences," said William Oakley, president of Goodwill Industries of Central Florida. "We try to site stores where we will have donors today and tomorrow."

Oakley has high hopes for the newest addition. A typical Goodwill store does in excess of $1 million a year.  "We expect this store to do better than that because of the location," he said.

Goodwill of Central Florida already has stores on Curry Ford Road in Orlando, in Apopka, Winter Park, Winter Springs and two on Orange Blossom Trail.

Oakley said the perception of today's Goodwill store varies greatly from that of the past. "We do attract people of more limited means," he said. "But our shoppers are people of all economic strata. Everyone appreciates value."

The concept behind Goodwill is to seek donations of clothing and household goods and sell them at low prices. Goodwill Industries of Central Florida has been doing this since 1959.

Goodwill Industries International, the parent company, was founded in 1902 by a Methodist minister and today is a $4 billion nonprofit organization.

Editor's note: An earlier version of the story gave the cost as $6.6 million and the start date as December, based on information available at the time.