The company that helped set up Madonna's half-time show at the Super Bowl is growing its square footage by 50 percent and adding 20 employees as the event technology provider tries to accommodate demand for its services.

LMG Systems Integration will add 50,000 square feet to the 108,000 it now has at 2350 Investors Row, near John Young Parkway and Highway 528, in Orlando. Bidding is underway.


The project will add warehouse and office space to the site, where the company has operated since 1998. The land LMG will use is vacant and is owned by Les Goldberg, who heads the company.

The company has not yet selected several key roles, including project manager. One slot that has been filled is architect, Scott Partnership Architects of Orlando.

"We're having a lot of success and growing," Goldberg said. "The expansion is a necessity."

LMG is a national provider of audio, video, LED and lighting for recording artists' shows, conventions and trade shows. The company provided some of the systems that were used during Madonna's halftime show at the Super Bowl in 2012 and has worked on the tours of artists including Maroon 5 and Phish.

Goldberg expects the new building"to "not cost more than $5 million."

He hopes to begin work in September and have the project complete by February or March.

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