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An early look at Interstruct’s new HQ in Parramore is revealed in recently approved renderings

The main entrance along West Church Street features a rhythmic steel-framed screen at the top of the building that highlights its original parapet design.
The main entrance along West Church Street features a rhythmic steel-framed screen at the top of the building that highlights its original parapet design. (City of Orlando)

An Orlando design-build company that specializes in adaptive re-use projects is focusing its talents on its new headquarters in Parramore.

Orlando’s Appearance Review Board approved final renderings of Interstruct’s new office building, Thursday afternoon.

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Plans show a contemporary-style design that alters the original concrete block construction and incorporates a Japanese carbonized wood finish and a rhythmic steel-framed screen at the top of the building. New canopies and aluminum storefront framing are also incorporated.

Interstruct CEO Ryan Young told GrowthSpotter the exterior improvements will cost around $500,000. With the approvals in the bag, the company plans to apply for the city’s facade improvement grant by the end of the month, he adds.

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“We are excited to be part of the Parramore community,” he said. The firm has been actively participating in neighborhood events by partnering with local activist and events planner Jennifer Desire.

“Our goal is to continue to partner with Jennifer and her foundation, as well as continue to meet with our neighbors and develop relationships within the community that allow us to give back in a meaningful way,” Young said in an email to GrowthSpotter.

Last year, the design-build company announced plans to transform the old warehouse building at 814 W. Church St. (constructed in 1947) into a mixed-use building that would feature its headquarters and retail or creative office space.

The east facade perspective shows new canopies and aluminum storefront framing.
The east facade perspective shows new canopies and aluminum storefront framing. (City of Orlando)

A project narrative submitted to the city said the property once had large storefront glass panels, but the previous owner filled all of the window openings with block.

“This building has had a solid facade for decades,” the narrative said. “However, the original facade has character and maintains a stepped roof parapet that was a common Art Deco architectural element during the time period.”

Inspired by the geometry of the structural systems exposed during demo, the firm began to centralize a design scheme for the entire project.

“This exposed structure on the interior became the prominent feature of the building,” Young said in the narrative. “And allowed us to formalize the design aesthetic for the exterior, ultimately resulting in a more architecturally thoughtful building.”

The metal panels seen in renderings mimic Interstruct’s recently opened flagship office in Tampa. The 10,000-square-foot, two-story building, located adjacent to the University of Tampa, was another adaptive reuse development that was previously used for storage.

The sister projects have similar color schemes and exposed materials. According to a company blog, the Parramore office will also feature a large, lit up “I” for signage instead of the company’s name spelled out.

Interstruct assembled about three quarters of an acre along Church Street last year. In total, the company spent a little more than $1.6 million for the properties.

“The interior permit has been issued and we are well underway on construction,” Young said.

The company is adding 1,200 square feet of executive office space on a second floor mezzanine level on the south side of the building. About 1,500 square feet will be dedicated to retail space on the north side fronting West Church Street.

“We are currently in the market for the right tenant that will activate this space and bring increased pedestrian activity,” Young said. “Our plan is to have construction completed and move into our new office by April 30th.”

The main entrance to Interstruct’s office will have a new covered canopy, while the original entrance point along West Church Street will be used for retail or creative office space. Features include a shared private courtyard between the front retail tenant and its corporate office.

“The new horizontal canopy also addresses a relationship to the sidewalk and attempts to reintroduce the pedestrian to the building, which has been absent for decades,” the project narrative said.

In addition, Young said a new insulated, energy-efficient roof system was added in preparation for a full solar array on all three roof sections.

“When fully occupied we expect to be operating at net-zero, which I believe is a first for the historic Parramore area,” he said.

Currently, the property features a mural painted by artist Maureen Hudas and a team of apprentices in August. The project, called “Unity,” features a colorful interpretive portrait of Desire.

Over the holidays, Interstruct partnered with Desire to serve food and supplies to families in the area in need of a meal or a helping hand.

The partners fed families and provided clean temporary bathroom facilities, hand-washing sinks and power for a haircut station in November; and distributed food, gift cards, bikes and other toys to families in December.

The contribution served 150 to 200 families in the Pine Hills and Parramore neighborhoods.

Parramore is a historically low-income neighborhood in Orlando that’s rapidly changing. The area seen a number of highbrow developments come to fruition over the past several years.

The $155 million Orlando City soccer stadium known as Exploria Stadium, opened in 2017.

And nearby, Boca Raton developer David Hirschfeld is planning a modish 17-story tower that will feature micro-unit apartments and a possible hotel component.

Have a tip about Central Florida development? Contact me at arabines@GrowthSpotter.com or (407) 420-5427, or tweet me at @amanda_rabines. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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