WMG plans shopping plaza with multifamily units in Apopka

Illinois-based WMG Development is seeking approval from the city of Apopka to build a grocery-anchored shopping plaza with a 224-unit multifamily component.

In late 2021, the company paid $2.2 million for 28 acres of L-shaped property composed of four parcels with frontage along Apopka Ocoee Road and W Keene Road, a short drive east of S.R. 429.


For a project titled Shoppes at East Shore, site plans submitted to the city by engineering and planning firm Kimley Horn call for the development of a 60,237-square-foot commercial building with space for a grocery store and two other retail tenants. The small strip mall is flanked by two small detached buildings: A 2,550-square-foot retail spot and a 4,200 square foot medical office.

Land across from the grocery store building totaling 4.7 acres is reserved for the future development of three commercial outparcels.


To the north of the shopping plaza, site plans show a multifamily element on 7.5 acres. The developer is requesting a waiver from the city to allow the apartment building to rise as tall as 65-feet with a maximum of 224 units.

The project would be built out in two phases, with the 67,047 square feet of commercial space going in first, according to application materials. It’s set to go before the city’s development review committee on July 27.

Representatives with WMG Development could not be reached Friday.

Shoppes at East Shore, just south of Florida Hospital Apopka, is the latest project in the Orlando area that mixes a shopping plaza with multifamily living at a time of high demand for more housing.

Orlando’s Intram Investments is the master developer of Sunrise City, a 238-acre mixed-use community on S.R. 535/Vineland Road. Here, a number of apartment buildings surround a Publix-anchored shopping center.

In early 2019, an affiliate of Northwood Ravin and Tampa-based Framework Group paid $25 million for 45-plus acres immediately east of the shopping center and straddling both sides of Sunrise City Drive. The firms are currently building 465 units with an unprecedented amenity package designed to recreate a luxury hotel experience. The first units are scheduled to be delivered this summer, and construction will be completed in 2023.

Birmingham-based multifamily developer Arlington Properties paid $6.32 million for 27 acres in Sunrise City in April with plans to bring the community another apartment complex.

in Sanford, North American Development Group, which has offices in Ontario, Canada and West Palm Beach, is moving forward on its Kings Crossings mixed-use community. It entails bringing a new grocery-anchored shopping center and an adjacent apartment community on about 25 acres located on the southeast corner of East State Road 46 and East Lake Mary Boulevard.


The Kings Crossing conceptual site plan shows a 244-unit apartment community made up of five 4-story multifamily buildings and a large clubhouse. Amenities include a pool and pool deck, dog park, community courtyard space and parking garages in addition to surface parking options.

“With the demand for residential, the per unit value for apartment land has gone through the roof, far outpacing shopping center land value,” David Gabbai, the executive director of retail services for Collier’s International, told GrowthSpotter.

While he’s not involved in these projects, Gabbani represents WMG on others.

The brokerage firm is currently seeking tenants for vacant land at Narcoossee Cove in the Lake Nona area. Up to 10,500 square feet of commercial space on multiple parcels totaling 6.7 acres is available for ground-lease of build to suit. The land is sandwiched between two new apartment communities: the 354 unit Narcoossee Cove by Bainbridge and the 260 Unit Novel Nona by Crescent Communities.

This is among the 58 projects currently under development by WMG, according to its website.

Founded in 2003 by Rick Workman and his family, the company, which has an office in Winter Garden, develops and invests in commercial real estate projects for a variety of industry segments including retail, healthcare, and restaurants, according to its website.


Its portfolio includes 393 properties in 35 states. The company has been active in Apopka lately.

In September, WMG bought four acres at 1506 Rock Springs Rd. in Apopka for $4.05 million.

The company is moving forward on plans to construct a 6,774-square-foot building here that will feature 4,240 square feet of medical office space and a 2,534-square-foot coffee shop.

In November, WMG assembled 1.88 acres just north of the recently completed Publix Super Market at 3080 W. Kelly Park Rd.

Records show the company paid a total of $1.5 million for these three parcels at 5012 Plymouth Sorrento Rd. and 3001 and 3013 W. Kelly Park Rd.

For these properties, the company has been given clearance from the city to demolish the existing structures, but no site plans have been filed.


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