Rasesh Thakkar, senior managing director of Tavistock, said Monday during a groundbreaking for KPMG's corporate training center that the developer is far along in planning the design of a resort that will lie directly east of the USTA National Campus and Orlando City Soccer Club training facility off Lake Nona Boulevard.
Thakkar described the resort as one that will "change every guest" that stays there and "take them to the next level," indicating a continuation of the sports and performance theme that will influence the property's amenities and service.
The hotel, projected for 250 rooms, would border a planned 11-acre Crystal Lagoon.
President Jim Zboril confirmed for GrowthSpotter the recent selection of Arquitectonica from a competitive bid process. The companies will refine conceptual designs and cost estimates over the next few months before filing a Specific Parcel Master Plan with the city some time this fall, he said.
The hotel will carry an independent brand of Tavistock's creation that aligns with the soft brand collection of an international hospitality chain, Zboril said.
The architecture firm, which has U.S. offices in Miami, Los Angeles and New York, has designed a number of upscale condominium towers and commercial buildings in South Florida, including Brickell City Centre.
It has also designed countless luxury hotels and resorts around the world, including The Cosmopolitan in Las Vegas, Miami Beach's the Z Ocean Hotel and Hilton Bentley Beach Hotel, and the "EAST, Miami" hotel and residences building in Brickell City Centre, for which it won four Miami Hospitality Design awards in March.
To the east of the lagoon and resort is land planned for a residential expansion of the Lake Nona Golf & Country Club, with an estimated 150 new single-family home lots and 100 condominiums.
Connecting those homes to the country club's gated community will be an extension of Cromwell Road, to branch southwest from the gated community. The road will be built over a land bridge between Nona and Red lakes.
The developer began taking steps last June to coordinate land use designations for nearly 370 acres north of Lake Nona Boulevard.
It filed again last August to amend the property's PD zoning for a range of commercial, hospitality and residential uses on what are dubbed Parcels 9 and 10. This set the stage for KPMG's project, the country club expansion, Tavistock's performance resort, Crystal Lagoon and more future commercial directly south of the USTA campus.
Engineering plans were filed in mid-February with the city, detailing mass grading and utility points of connection for up to 1,200 hotel rooms across the Parcel 10 properties. That high number doesn't reflect how many rooms will be at the planned sports and performance resort, which should be a small fraction of the figure.