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Washington, DC-based developer pitches memory care facility in Winter Park

Washington, DC-based developer pitches memory care facility in Winter Park
The rendering of the new Villa Tuscany memory care facility proposed for a residential area of Winter Park. (Baker Barrios)

Washington, D.C.-based luxury residential developer Brook Rose is proposing a new 38-unit memory care facility in northern Winter Park, his second elderly care property in the city.

Dubbed Villa Tuscany, the Mediterranean-style facility would be located on 3.69 acres (2.09 acres developable) at 1298 Howell Branch Road, between the intersections with Temple Trail and Temple Drive, and just east of the Howell Branch Preserve Park.

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Rose is also the owner and developer of the 20-bed assisted living facility Alabama Oaks of Winter Park on Alabama Drive.

The location for the proposed Villa Tuscany memory care facility on Howell Branch Road, south of Temple Trail.
The location for the proposed Villa Tuscany memory care facility on Howell Branch Road, south of Temple Trail. (City of Winter Park)

Rose's LLC behind the project is Winter Park Elderly Services, which has a contract to buy the land from Islington, Inc., an affiliate of Winter Park-based attorney and engineer Bernard J. Martin III, who previously paid $300,000 in June 2003.

Rose and Martin did not return calls on Wednesday seeking comment.

Proposed as a three-story, 48,650-square-foot memory care facility, Rose is seeking conditional use approval for Villa Tuscany from Winter Park's Planning and Zoning Board on April 5.

The use falls within the property's R-3 zoning, though because its size exceeds 35,000 square feet, a city-wide notice was sent to all residents.

One challenge the developer may face is his requested exception to allow three stories. In a medium density residential area like this there can only be two stories, with a third needing to be contained within a sloping roof.

City staff have recommended approval for the project's preliminary conditional use, citing memory care facilities as an important social function that Winter Park could use more of.

But Rose may be asked to alter the project's exterior facade elevations that face a neighboring subdivision, to comply with the two-story, 35-foot height limit. Its bordered on the north and east by commercial-retail, and to the south and west by single family housing.

A public meeting was held on March 22 at The Alfond Inn to discuss the Villa Tuscany project.

The map above shows the proposed traffic signal entry point to the property, at Howell Branch Road and Temple Trail.
The map above shows the proposed traffic signal entry point to the property, at Howell Branch Road and Temple Trail. (City of Winter Park)

The project has drawn some critical response by neighborhood residents. William B. Young Jr., associate with Orlando law firm Colling Gilbert Wright & Carter, wrote a letter to Winter Park's mayor and commissioners on March 15, arguing the memory care facility is incompatible with the single family neighborhood, and would generate too much traffic.

City staff concluded in its comments that a memory care facility is not a large traffic generator, as its residents typically don't drive.

The project's proposal includes a traffic upgrade at Howell Branch Road and Temple Trail, adding a traffic light to face the facility's entryway.

Baker Barrios is providing architecture and landscape architecture services on the project.

Have a tip about Central Florida development? Contact me at bmoser@growthspotter.com, (407) 420-5685 or @bobmoser333. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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