Hotels & Hospitality Development News in Central Florida

Dual-branded hotels project on Palm Pkwy to feature parking deck, porte-cochère

The front elevation design of a dual-brand hotel planned for Palm Parkway and Lake Avenue, located south of Lake Ruby.

Two common-wall, Marriott-flagged hotels planned on Palm Parkway will include a parking deck and porte-cochère on site, meant to distinguish it from a sea of select service hotels in the tourism corridor, one of the project's developers told GrowthSpotter.

"We're shooting for best in class for the area, and we think these features will serve us well," said Orlando-area businessman David Bansmer, who co-owns and is developing the property with Robert J. Guidry of New Orleans.


"We wanted to have a nice sense of arrival to the hotel, with a covered area through much of the property to protect against the inclement showers we tend to get in Central Florida," he said. "The (one-story) parking deck also wasn't required, but we noticed some of the hotels in the area were struggling with the parking issue, and with this location there isn't anywhere our potential overflow parking could go."

First reported on Dec. 10, the planned Springhill Suites and Towneplace Suites by Marriott will share a roof, walls, facilities, staff services and a general manager. A Land Use Plan was submitted in December to county planners for review.


Located northeast of the intersection of Palm Parkway and Lake Street, the 4.865 acres were bought in February 2014 for $1.12 million by Bansmer, and Guidry.

An aerial view of the Springhill Suites-Towneplace Suites property planned on Palm Parkway, which will share a main entrance, amenities and services.

Zoned under the Buena Vista Park PD, nine waivers from county code have been requested for one of the parcels regarding green space, landscaping requirements, setbacks and more. Orange's Development Review Committee gave it a recommendation for approval on Feb. 24.

PD waiver approval could come from Board of County Commissioners by late April, followed by a Development Plan submittal to Orange County planners. Approval of the DP is projected for July-August, with building permit applications and their approval by late 2016, Bansmer said.

While full entitlement allotment should reach 434 rooms, Bansmer said the development shouldn't reach that maximum, but has declined to forecast the number of rooms planned. A website for Guidry references 330 rooms for the project.

Tom Hogan of HC Architecture is designing the project, having been chosen based in part on his experience with the new Marriott-branded properties at Flamingo Crossings.

"He had a really nice vision for this property, and when we said we wanted it to be inside a single structure, he won the day," Bansmer said.

Jordan & Associates Consulting of Orlando is planner on the project. Pinkerton & Laws, a select service hospitality builder, has been hired for pre-construction contractor services.

Have a tip about Central Florida development? Contact me at, (407) 420-5685 or @bobmoser333. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.