The building exterior will get a total refresh with new paint and sleek new railings on all the balconies. The lobby was redesigned by AD1's in-house team using Crowne Plaza guidelines.
Exterior renovations are largely complete at the Royal Parc Suites in Kissimmee, which AD1 is converting from a Quality Suites to IHG's Staybridge Suites.
"The landscaping isn't done yet, but we've already painted and added a lot of stonework to the exterior to incorporate the prototypical Staybridge Suites design," Fridzon said. In addition, the company is adding a splash pad to the pool area and converting a game room to a small movie theater.
The hotel's 224 suites are being gutted and renovated in five phases. Each will receive all new flooring, furnishings, kitchen and bathroom to meet brand standards. AD1 is about halfway into the second phase and will start lobby renovations in November.
"We're doing it wing-by-wing," Fridzon said. "Our goal is to be complete by April."
AD1 expects to realize at least a 20 percent increase in average daily room rates for both properties as a result of the improvements, he added. The Staybridge Suites Royal Parc is already available for bookings through the IHG portal, and Crowne Plaza will be added shortly.
The company is strongly vested in the Orlando market with several other projects in the pipeline. AD1 expects to break ground early next year on a new dual-branded Aloft and Element by Westin hotel on International Drive, southeast of SeaWorld.
AD1 is awaiting permit approvals from the U.S. Army Corps of Engineers for a hotel trio with shared waterpark on 57-plus acres in the Four Corners area of Orange County. The group has Holiday Inn Express and Staybridge Suites approved as flags from IHG, and Four Points by Sheraton as the third flag.