Hyatt Hotels Corp. is planning to invest $2 million or more later this year at the Hyatt Regency Orlando-International Drive to build a new 24-hour market, making it one of the first hotels for a new amenity being rolled out over the next few years across 160-plus Regency properties worldwide.
Located at 9801 I-Drive next to the Orange County Convention Center, the Hyatt Regency Orlando covers 28.19 acres, with 1,641 rooms across two towers of 29 and 34 stories.
The former Peabody Hotel, which Hyatt acquired in 2013 and rebranded, still has a little-used open area in its atrium lobby where the original Peabody tower's entrance was. That area will be renovated later this year for the new 24-hour market, said Katie Satava, marketing manager for the hotel.
Hyatt's general contractor for the project, WELBRO Building Corp., filed a construction permit application on Monday with Orange County, estimating the atrium alteration work at a preliminary cost of $1.9 million. CCS Architecture is the project architect, and has worked on Hyatt properties in San Franciso and Atlanta.
The new 24-hour market has been introduced at Hyatt Regency hotels in Scottsdale, Chicago and Atlanta, and typically features Starbucks coffee service, freshly-baked pastries, bottles of wine, sandwiches, wraps, fruit and salads.
A highlight of the markets appear to be sale of some locally sourced goods, like in Atlanta with local brand High Road Ice Cream and in Scottsdale with fresh juices and smoothies.
"They have a very open-kitchen feel that allows you to walk around," Satava said. More detailed plans for Hyatt Regency Orlando's 24-hour market should come later this year, she added.