Hollywood-based hotel owner-operator AD1 Global is adding the Orlando market’s first Topgolf Swing Suites as part of the renovation and rebranding of a 434-room Kissimmee hotel in the W192 tourism corridor.
AD1 bought the former Park Inn by Radisson in 2018 and converted it to a Days Hotel by Wyndham. This year the company is spending $12 million to relaunch the Disney-area property into the Wyndham Kissimmee Celebration, a full-serve conference center hotel.
CFO Alex Fridzon told GrowthSpotter that because of COVID, the company decided to close the hotel in March and accelerate the construction project. “It’s been tough, but we have great partners on the project and great lenders,” he said. “We have many hotels in Orlando, and we’re just trying to get out of this and hope things change quickly.”
All of the guest rooms are being updated with modern new furnishings, flooring and all new bathrooms. Fridzon said the construction team has completed about two-thirds of the guest rooms and hopes to have 90 percent completed in time for the reopening later this year. AD1 is eyeing the Fourth Quarter to reopen.
The common areas have been completely gutted and remodeled, as well. When it reopens, the hotel will have a full service Starbucks restaurant added to its current dining offerings.
Fridzon said the on-site restaurant was relocated to a more centralized location. The hotel also has a Pizza Hut on site. The new Topgolf Swing Suites will be located between the restaurant and bar.
The golf-themed entertainment company introduced the indoor concept in 2017 as an amenity for hospitality and entertainment venues. The Kissimmee hotel will be the fourth in Florida to feature the Swing Suites, which come outfitted with Full Swing golf simulators and other interactive games, such as hockey, baseball and zombie dodge ball.
Up to eight people can play, eat, drink and hang out in each bay. The space will be available to rent for business and social gatherings, including birthday and bachelorette/bachelor parties, team building events, corporate meetings and more.
“We’re very excited,” Fridzon said. “We’re adding a lot of new amenities.”
A new interactive kids’ play area has also been added, and the two swimming pools are getting a refresh. The hotel has historically been a Disney Good Neighbor hotel, and AD1 hopes to extend that relationship when it reopens.
The company has a strong track record of repositioning older assets in the market with higher quality brands. One example is the $6 million Crowne Plaza conversion last year of a former Comfort Inn on Palm Parkway. AD1 also poured $10 million into the former Royal Parc Suites hotel in Kissimmee to convert it to a Staybridge Suites.
The improvements to the Maingate property don’t end with the hotel. In July AD1 acquired two vacant parcels just north of the hotel for a combined total of nearly 6 acres. The company has applied to Osceola County to rezone the entire 22 acres to Commercial Tourist zoning, which would allow for future multifamily development on the vacant land.
The application notes that there are no changes planned at the hotel, but since the other parcels were all part of the same Planned Development, the developer would have to go through a PD amendment process or rezoning to change the use. The CT zoning allows the most flexibility, with no height limit and permitted density of up to 80 units per acre.
The vacant land is immediately west of Magic Development’s vacation home community, Magic Village Views by Wyndham. Two new hotel projects are currently underway just west of the property on Sherberth Road and W192.