The new owners of a former APM Inn & Suites hotel in Orlando have a secret to share.
A company led by real estate developer Michael Spielvogel has launched a new adult-lifestyle, members-only boutique condo-hotel at 3155 S. John Young Parkway called TopSecret Resort of Orlando.
Mary Ellen Taft, a manager and TopSecret Resort of Orlando, told GrowthSpotter the members-only concept has been softly opening over the weekends, while embarking on a large renovation plan that will fully restore the kitchen, give its exterior a fresh paint job and update the amenities at the five-story, 205-key building.
The development group is also investing $2 million into the property’s pool and outdoor recreational areas that will feature a 10-foot wall for privacy, currently in permitting process.
TopSecret Resort is Spielvogel’s latest real estate venture. He told GrowthSpotter he and a group of investors are pursuing other properties internationally to partner with the condo-hotel flag. The average asking rate for condos at TopSecret Resort of Orlando range between $150,000 to $200,000 per unit, Spielvogel said. Buyers can live in the units or enter the rooms into a rental program.
He describes the resort as an upscale, adult-lifestyle hotel that works with local club and bar owners to rent space at its properties.
TopSecret Resort of Orlando currently features two clubs called “Amnesia,” and “Insanity,” as well as a bar named the “The G Spot,” after its manager George, Spielvogel said.
DJs and party people dancing and using leather whips are featured on the resort’s website. While the renovations are in process, food trucks will be serving weekend guests and lingerie retailers offer private shopping appointments.
The condo-hotel hosted a neon-lit party with seminude patrons and an AAHZ White Party. Later in the year, ASN Lifestyle Magazine is hosting an awards show at the condo-hotel, according to the hotel’s upcoming events schedule.
Lingerie store The Naughty Boutique is located the lobby of TopSecret Resort of Orlando.
Unlike the Secrets Hideaway Resort & Spa in Kissimmee, the concept requires clothing and is not a self-proclaimed hotel for and by swingers. Taft said TopSecret Resort Orlando is not associated with the organization and not a hotel for swingers.
“We are an upscale, private, members resort,” Taft said. The company is re-branding the former hotel and marketing the TopSecret experience to adults ages 21 and up who “enjoy fine dining and dancing,” she said.
A recently recorded deed in Orange County shows Spielvogel’s TopSecret Resort of Orlando LLC paid $10.5 million for the five-story hotel, which was built in 1972 on about four acres of land near the Orange County Correctional Facility, off exit 79 on I-4. The off-market deal breaks down to about $51,220 per room.
Records show its previous owner, ANS Property LLC, paid $6.6 million or about $32,200 per room, for the hotel in 2019. The Winchester, Virginia-based company is led by Iraqi business owners Muhammad Al-Harmoosh and Jawad Al-Harmoosh.
The business partners renovated the interiors and reopened the hotel after the initial purchase, only to close it again last November.
Orlando hotel owners and operators were hit hard last year by the standstill in travel imposed by the COVID-19 pandemic and shutdown of many tourism drivers in Orlando like its theme parks and convention center.
Hotels in the metro area saw an average of 42% occupancy in 2020, with rates at times falling below 30%, according to Tennessee-based hotel data firm STR LLC.
Since the roll out of vaccines, occupancy rates have been increasing. Recent STR LLC data shows Orlando hotels hit 50% occupancy for the week ending Feb. 20, beating the national average of 48%.