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United Capital on pace for Q2 opening of Downtown Orlando Marriott, bringing own new restaurant brand

United Capital on pace for Q2 opening of Downtown Orlando Marriott, bringing own new restaurant brand
A new elevation showing how the Marriott name and logo signage would appear on the eastern side of the closed hotel at 400 W. Livingston St. that's currently under renovation. This side faces Interstate 4. (Entera Branding)

New York-based United Capital Corp. has renovation work on pace for a Second Quarter opening of the closed Downtown Orlando hotel it plans to reopen as a full-service Marriott, and will be introducing its own restaurant chain to the property.

Located at 400 W. Livingston St., the 2.13-acre site lies west of Interstate 4, southwest of the intersection with N. Hughey Avenue, and within a block of the future Creative Village college campus.

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The developer, via contractor B&C Signs, Inc., filed a minor review application on Feb. 9 with the city's Appearance Review Board to approve the installation of Marriott signage on and around the hotel.

Renovation of the hotel is nearing a conclusion, with Hogan Brothers Construction serving as general contractor for the public space, Adrian's Construction as GC for the rooms, and Welbro as GC for a new three-story, 123-space (valet only) parking garage.

A prospective monument sign submitted for review shows that Shade Bar and Grill will be the hotel's on-site restaurant. It's a proprietary brand of United Capital, with the Orlando Marriott to be its third location across the company's hotel portfolio.

Apogee Rooftop Bar will be the name of the hotel's planned rooftop bar, which is not expected to be ready for the hotel's initial opening. The hotel will also feature Central Florida's only M Club Lounge, an exclusive space for premier members of the company's loyalty program.

The Marriott Orlando Downtown now has its own listing on the company's website, but reservations are only being taken for dates beginning in August. Staff with United Capital said Tuesday the hotel is expected to open in the Second Quarter.

The company manages its own hotel properties through affiliate AFP Hospitality Management, and hired Michael Hinks in Fall 2016 as general manager for the Orlando property.

An affiliate of United Capital won the shuttered 290-room hotel at auction in August 2015 with a bid of $12.625 million, a sale coordinated by court-appointed HREC Investment Advisors.

The property was previously being renovated as a Sheraton by scandal-plagued businessman Nikesh A. Patel, who was arrested on charges of loan fraud in August 2014, the Orlando Sentinel previously reported.

The closed Sheraton hotel was United Capital's first acquisition in the Greater Orlando market. The company would "get its feet wet" in the market with this property and then possibly pursue more acquisitions in 2018, CEO Attilio F. Petrocelli told GrowthSpotter in August.

L2 Studios has been the architect for the hotel's renovation and garage plans.

Have a tip about Central Florida development? Contact me at bmoser@growthspotter.com, (407) 420-5685 or @bobmoser333. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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