UPDATED: JUNE 12, 2018 10:39 AM — A vertically integrated hotel development and management group has filed plans for four new hotels totaling nearly 1,000 rooms in the Flamingo Crossings submarket, a month after the Walt Disney Company began refining plans and seeking contractors for its Flamingo Crossings retail center.
Located on the northern side of the Flagler Avenue loop where it intersects with Western Way and Flamingo Crossings Boulevard, the four hotel pads surround Disney's future Flamingo Crossings retail center property.
Huntsville, Alabama-based Doradus Partners bought the parcels in 2016 via affiliate Orlando Hotel Group LLC, with a market expectation of four more select-service hotels carrying national flags that would follow JL Properties' first two limited service hotels at Flamingo Crossings, which opened in early 2016 (498 rooms).
Construction plans were filed by Doradus with the South Florida Water Management District on Monday.
The project would develop 18.1 gross acres (15.7 net acres) for the four hotels, with a total of 998 rooms and 4,153 square feet of meeting space. Each hotel is projected to average just under 250 keys, per the developer's website.
Plans show three hotels clustered on the north side of Flagler Avenue with a shared parking garage and surface parking, carrying the limited service and extended stay flags of Fairfield Inn, Homewood Suites and Home2 Suites.
A fourth hotel on the west side of Flagler Avenue, set away from the cluster with its own surface parking, carries the Residence Inn & Suites brand on plans.
Officials with Doradus did not respond to requests for comment on Tuesday.
The sharing of parking, pool amenities and potential back-of-house services among the hotels is indicated on plans, and offers insight into the economy of scale Doradus stands to gain.
Doradus' affiliate, Yedla Management Company, would be brought on to manage the properties. The company is named after founder K.R. Yedla.
When fully built out, seven hotels would surround the northern side of Disney's future Flamingo Crossings retail center. The seventh is a third pad owned by JL Properties next to its first two. A company executive told GrowthSpotter in May the timing for when to build on that property was still being discussed with Disney.
Located half a mile from Walt Disney World's western entrance, Flamingo Crossings' hotels are meant to draw budget tourists and teams participating in events at the ESPN Wide World of Sports Complex.
Disney first announced the 450-acre Flamingo Crossings project in 2007, which was then put on hold during the economic recession. The company sold the first two hotel-focused parcels of the property in December 2013 to an affiliate of JL Properties for just over $6.3 million.