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AutoNation collision center planned for warehouse in 33rd Street Industrial Park

Highlighted in blue are 5 acres in the 33rd Street Industrial Park that an AutoNation affiliate owns, with plans to develop as a branded collision center. Outlined in red is the nearest affiliate dealership, Audi South Orlando.
Highlighted in blue are 5 acres in the 33rd Street Industrial Park that an AutoNation affiliate owns, with plans to develop as a branded collision center. Outlined in red is the nearest affiliate dealership, Audi South Orlando. (Orange County Property Appraiser / staff edit)

UPDATED: MAY 18, 2017 3:00 PM — AutoNation, Inc., is planning a new branded collision repair center on nearly 5 acres in Orlando's 33rd Street Industrial Park that it bought last year, part of a new corporate focus to expand its collision business in growth markets.

Located at 4710 and 4708 36th St. in southeast Orlando, the company paid a combined $1.775 million for the two properties in July 2016, via Luxury Orlando Imports, Inc., an affiliate managed through Audi South Orlando.

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"We stated late last year that a new goal was to expand our collision business footprint over the next two years, and there were a few markets where strategic partner insurance companies were asking us to expand our presence in," spokesman Mark Cannon told GrowthSpotter on Thursday.

Insight on the project's size and scope, opportunity ahead for commercial lenders, and the trend of local auto dealers investing in structured parking.

"Orlando is one of the markets where we see huge opportunity. It's growing and is spread out ... and there is a tremendous amount of collision opportunity there."

This would be AutoNation's fifth branded collision center in the Greater Orlando market. There are currently 17 AutoNation-affiliated dealerships within a 25-mile radius of Orlando.

The site includes 2.56 undeveloped acres and a 26-year-old warehouse with 7,020 square feet of conditioned area. The building has been kept vacant since last July.

The owner filed a determination request with the city last week for an Administrative Master Plan, to allow an AutoNation collision center within the Industrial-zoned warehouse, with an ancillary storage lot next door. No plans have been filed thus far.

Insight into what lies ahead for the 9.7-acre property in South Maitland, and the local equity partner supporting the project.

"We'll continue to develop a timeline this year, we already have extensive footprint plans that we use across the country," Cannon said. "From there we'll decide what is the right timing to develop the land. It will be part of a strategic plan involving other market activities."

The collision center could be positioned to specifically serve the Audi dealership, which lies 2 miles to the southeast on Vineland Road, near the Mall at Millenia.

Have a tip about Central Florida development? Contact me at bmoser@growthspotter.com, (407) 420-5685 or @bobmoser333. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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