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Orlando audio-visual firm plans new multi-tenant warehouse for expansion

Marketing image of a home theater room and entertainment system installed by Orlando's Satellite City, Inc.
Marketing image of a home theater room and entertainment system installed by Orlando's Satellite City, Inc. (company website)

An Orlando company specializing in design and installation of satellites and upscale audio-visual systems is preparing to build a new flex-warehouse for future growth, with additional bays to lease for new income streams.

Satellite City, Inc., has grown since 1998 to be one of the market's leading residential and commercial suppliers of entertainment and security systems. The company claims to have worked with more than 100 hotels across the country, along with restaurants like Hooters, Smokey Bones Bar & Fire Grill and Romano's Macaroni Grill.

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Marketing image of a commercial restaurant environment where Satellite City, Inc. installed television screens and a speaker system.
Marketing image of a commercial restaurant environment where Satellite City, Inc. installed television screens and a speaker system. (company website)

Owner Mark Irons has led the business in recent years from a modest 1,500-square-foot leased industrial-office space at 7052 Narcoossee Road. But in March 2017, he saw opportunity in a vacant lot directly north and bought the land for $500,000.

Located at 7032 Narcoossee Road, the 1.55-acre vacant parcel lies just south of the intersection with Lee Vista Boulevard. Irons now wants to build his own flex-warehouse there, with an initial estimate of 22,500 square feet spread across up to 15 tenant bays.

"I just saw the opportunity and got a real good deal on the land," Irons told GrowthSpotter. "Keeping in mind all the growth in Lake Nona, I'd like to move our office there and build out the rest as rental space."

With Altamonte Springs-based RCE Consultants on board as civil engineer, Irons is taking his request through a key first step with the city of Orlando -- a small-scale Land Use Map amendment and rezoning request to Industrial.

That review and approval process could run through the late fall, Irons said. A master plan filing would follow late this year or in early 2019 for the new building.

An architecture firm has yet to be chosen for the project, Irons said. "A few finalists" are favored for the general contractor role, he added, which should be for a basic concrete tilt-wall and metal building estimated near $1.5 million in construction cost.

Have a tip about Central Florida development? Contact me at bmoser@growthspotter.com, (407) 420-5685 or @bobmoser333. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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