Lake County Developments

Kolter wrapping up Serenoa development with new retail and apartments

The final phases of the Serenoa master planned community include a town center with 50,000 square feet of retail space and a 300-unit apartment complex at the Orange County line.

A Tampa developer is set to move forward with the final phase of the Serenoa, the master-planned Clermont community along Sawgrass Bay Bouelvard that has been Lake County’s fastest-growing neighborhood this year.

The Serenoa Lakes Planned Unit Development, or Serenoa Phase 4, will include 300 multi-family units along with a neighborhood grocery store and shopping center, according to Jim Harvey, President of Kolter Land Partners.


The project has already received all necessary approvals, and Harvey said the 48-acre Serenoa Phase 4 section is scheduled to be completed in about two years. The site is located on the north side of Sawgrass Bay Boulevard and west of Flemming Road in Clermont.

“For the most part the project is executed and complete,” Harvey said. “We’re down to site-planning approvals.”


The multifamily project slated for Serenoa’s Village 4 will consist of 10 five-story multi-family buildings and 300 units. The development includes 120 one-bedroom units, 150 two-bedroom units and 30 three-bedroom units along Sawgrass Bay Parkway. It is also bordered by wetlands and flood retention areas.

A 9,500 sq.ft. clubhouse and a pool will be located in the new residential area. Kolter Multifamily is listed as the developer on the site plan. Heidt Design is the civil engineer.

The Serenoa PUD also includes entitlements for up to 350,000 square feet of retail, commercial and office space. Submitted plans for the 10-acre town center in Village 2 call for 50,000 square feet of retail space, anchored by a 30,000-square-foot grocery store. The plan also carves out three outparcels along Sawgrass Bay Boulevard, each roughly one acre in size.

According to the Kolter portfolio, Serenoa is a master-planned community with 1,600 single-family home lots. Kolter has sold 600 of the lots to D.R. Horton for the 55-plus Palms at Serenoa community, with the remainder being sold to various builders such as Pulte Homes, NVR, Ashton Woods, and David Weekley Homes.

“I think the project was developed with a great natural feel,” Harvey said, “It fits really well into the environment.”

Harvey said an important aspect to the overall Serenoa development was the creation of an east-west extension of Sawgrass Bay Parkway into Orange County.

“The east-west link is a key transportation element for the region,” he said.

Serenoa has clubhouses, common areas, community pools and recreational facilities in each phase of the development.


Have a tip about Central Florida development? Contact me at or (407) 420-6261. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.