In an interview with GrowthSpotter last July, president/CEO Gene Garrote outlined Integrity's business plan, which includes buying several dozen golf courses across the Southeast even as the number of golfers declines.
Last July, the company had 33 courses under ownership and/or management. According to its website it now has 40, with 20 in Central Florida.
Garrote and his business partner William Jack Davis II say they can manage expenses tightly while taking advantages of economies of scale, buying goods and services in bulk.
The secret to bringing in golfers involves identifying what is keeping them off the courses, said Garrote.
"We identify need in the market and ask ourselves, 'What are obstacles to keeping people from playing more golf?" Garrote said last summer.