Lake County Developments

Integrity Golf Co. pays $1.5M for Red Tail Golf Club in Sorrento

A view of Red Tail Golf Club in Sorrento, Lake County.

Orlando-based Integrity Golf Company added Red Tail Golf Club to its growing assortment of golf courses this week, paying $1.5 million for the property in Sorrento.

Affiliate RedTail Club Services LLC bought the course from SLV REDTAIL LLC, an affiliate of Starwood Land Ventures, which is funded by Starwood Capital.


It appears Integrity was already managing the course, according to its website. Starwood Land Ventures and Integrity Golf did not return telephone calls requesting information on the sale.

In an interview with GrowthSpotter last July, president/CEO Gene Garrote outlined Integrity's business plan, which includes buying several dozen golf courses across the Southeast even as the number of golfers declines.


Last July, the company had 33 courses under ownership and/or management. According to its website it now has 40, with 20 in Central Florida.

Garrote and his business partner William Jack Davis II say they can manage expenses tightly while taking advantages of economies of scale, buying goods and services in bulk.

The secret to bringing in golfers involves identifying what is keeping them off the courses, said Garrote.

"We identify need in the market and ask ourselves, 'What are obstacles to keeping people from playing more golf?" Garrote said last summer.

Teresa Burney can be reached at 352-455-1955 or at Follow GrowthSpotter on FacebookTwitter and LinkedIn.