Notable Home Sales

Kean & Grosberg sell renovated Gamble Rogers home to local 'ROI Guy'

A view of the recently sold home on Alabama Drive in Winter Park.

The founder and CEO of a local valuation marketing business paid $2 million on March 10 for a James Gamble Rogers II-designed home in Winter Park, renovated over the past year by Phil Kean Design Group.

Located on Alabama Drive with frontage on Lake Maitland, the 0.42-acre lot features a two-story home built in 1941, with 3,795 square feet of conditioned area, four bedrooms, three and a half baths, and amenities like a private boat dock, three fireplaces and butler pantry/wet bar.


Phil Kean and Brad Grosberg, partners and principals at Winter Park-based Phil Kean Design Group, bought the property in January 2016 for  $1.502 million.

"We bought this house as a project. Phil and I had to scurry and find somewhere to live after we sold our home to Austin Rivers (in January 2016)," Grosberg told GrowthSpotter on Wednesday. "We found this opportunity on Lake Maitland, knowing we'd live there temporarily until we resold it."


The home was taken through a light renovation, preserving the classic Gamble Rogers style while updating it with modern amenities.

The buyers were Thomas and Judy Pisello. Thomas founded Winter Park-based Alinean Inc. in 2001, serves as its chief executive officer, and is known as "The ROI Guy," an entrepreneur and author of "The Frugalnomics Survival Guide."

The purchase came on the same day the Pisellos sold their previous home on Genius Drive in Winter Park, a 1.05-acre lakefront estate bought for $4.1 million by neighbor Stephen Baron, the former president and sole shareholder of Condor Capital Corp. 

"Once we started the renovations we put some signs out, but never listed it on the MLS," Grosberg said. "(The Pisellos) had actually looked at the house before we did in January (2016) and liked it, but I think didn't want to take on that amount of reno work. When they saw we got it, they approached us within a few days."

The Pisellos likely won't move in to the home for another 60 to 90 days until Phil Kean Design Group finishes the renovation work. Additional plans to add a three-car garage on the property and a downstairs master suite may be carried out by the Pisellos after moving in, Grosberg said.

Have a tip about Central Florida development? Contact me at, (407) 420-5685 or @bobmoser333. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.