Kevin Peterkin, director of multifamily development for Kettler, shared the project's first rendering and explained how the company engaged Torti Gallas + Partners early on in the process at the recommendation of Disney executives. The architecture firm, which designed a condominium complex in Celebration, opted for a muted gray and mint-green color palette.
"It's Art Deco-themed," Peterkin said. "We went with more of a New York Art Deco style, instead of a South Beach style. So it's a more conservative color palette. I think it will fit in nicely with the context of Celebration Boulevard."
First reported here in late May, Kettler acquired the 18.4-acre site with plans for a hotel, multifamily and senior housing. The anchor is a 379-unit apartment community to consist of four elevator-served, four-story buildings and an 11,000-square-foot clubhouse. The first two residential buildings and the clubhouse face Celebration Boulevard, and the site is designed with an internal street grid.
"All of the residential buildings will have garages, and that's complimented by quasi-street parking. So it's a more new urbanist kind of design," Peterkin said.
The rear buildings will have their own amenities, as well. Peterkin said the design team is planning to add a party room on the top floor where residents can watch the Disney World fireworks. The complex will have its own dog park and pet spa/grooming facility.
"We're still early in the design phase, but we'll have all the latest and greatest amenities," he said. "We'll deliver the clubhouse and first units in 12 months and the balance over the next eight months. So it's a 20-month construction period."
Peterkin said each building would likely be designed with a locker system to accommodate tenants' e-commerce deliveries.
"This is our first project in Florida, but in our other projects in D.C. we have Amazon lockers and other package locker systems," he said. "It's something you have to plan for today, and it works because it frees up our on-site maintenance staff so they're not having to deal with package deliveries."
He said Kettler communities also offer large storage rooms at the main office for package deliveries that don't fit in lockers. Each building has space for dry-cleaning deliveries, and some even have commercial-grade refrigerators for grocery deliveries.
"It's more or less required now," he said. "It's how renters live."
Kettler has a contract with a national hotel company to build a $20 million, 134-key hotel, which will be constructed over the same timeline.
Peterkin said the hotel lot would be subdivided and sold to the hotel developer. "I can't say who it is but it's a national brand," he said.
The initial site plan called for 100 senior housing units -- also projected at $20 million -- to be developed in a later phase. Peterkin said the company is keeping its options open and may elect to add those units as a later phase of the apartment complex or as a stand-alone, age-targeted building.
"We're entitled for 602 units, and that includes hotel rooms and multifamily," he said.