Osceola County Developments

Lennar's Storey Lake Resort targeted for dining & retail project

Deland-based Trycon Associates has an LOI for the 9-acre commercial parcel at the main entrance to Storey Lake Resort. The conceptual plan calls for two restaurants and about 23,000 square feet of commercial/retail space.

Trycon Associates has an LOI on the 9-acre commercial tract at the entrance to Lennar Homes' fast-growing Storey Lake resort community, and wants to add a pair of restaurants and 22,800 square feet of commercial space.

But first, the Deland-based developer needs to clear up a few issues with signage and access from Osceola Parkway, chairman Frank J. Cannon told GrowthSpotter last week.


Lennar owns the parcel, which is situated at the community's main entrance at Storey Lake Boulevard and had more than 1,000 linear feet of frontage on Osceola Parkway. It's the only parcel in the Storey Lake Planned Development slated for commercial development.

Cannon recently met with Osceola County's planning staff to discuss any concerns they might raise with his conceptual plan. The site plan, prepared by Kimley-Horn, shows a QSR with drive-thru at the hard corner and a 5,000-square-foot restaurant fronting on Osceola Parkway. Two retail strip centers, each 11,400 square feet, are located behind the restaurants.


Cannon said he would target primarily neighborhood commercial uses and service providers, such as nail salons. "We want it to be Amazon-proof," he said.

Principal Engineer Jose Gomez advised Cannon that he would need to negotiate with the Florida Department of Transportation for the right-in, right-out driveway. "I just don't know how workable restaurants will be without Osceola Parkway access, and I don't know that you'll get it," Gomez said.

The site falls within the W192 Community Redevelopment Area, so the project would have to comply with the Development Authority's strict sign guidelines limiting shopping centers to a single multi-tenant monument sign. Cannon considered subdividing the property, but on Tuesday he said he could make the project work with one monument sign.

"I've always said a business with no sign is a sign of no business," he said. "We want to be able to install a sign that is in concert with what's aesthetically pleasing. And we've got enough frontage that I don't think it will be a big issue."

Cannon oversees site selection, leasing, management and construction for Trycon, which has completed more than 60 retail centers in Florida.

"Osceola County looks like a real nice county to work in," he said. "They're pro-growth, and everyone I've dealt with has been on their game." 

Storey Lake, located at the intersection of Osceola Parkway and Vineland Road (S.R. 535), is approved for approximately 2,000 homes. The community offers condos, townhomes, vacation homes and single-family homes.

It was the third-fastest growing community in Osceola County in 2016, and could be expanded in the near future. Lennar has a contract to buy the adjacent 73 acres from a Westgate Resorts holding company.

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