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Osceola County Developments

Osceola to review hotel bids for NeoCity and Heritage Park

The three companies vying for the chance to build and operate four new hotels on Osceola’s E192 tech corridor have distinct visions for the county-owned sites and how they could be developed.

The county’s selection committee will meet next week to review the proposals, which were submitted a month ago.

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OHP Hotel Development

The first bidder is a joint venture led by Tennessee developer Mark Lineberry and Celebration-based businessman Gene Terrico. They are joined by Maryland-based Marshall Hotels & Resorts, which operates Kissimmee’s Seralago Hotel & Suites Maingate as part of a hotel portfolio valued at over $1 billlion. SMC Construction is the design-build partner, and Kissimmee-based attorney Jo Thacker is the legal counsel.

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“We have closely monitored the growth of the area including NeoCity and the frequency of events at the Arena. We have consistently tested the waters with the major hotel companies. While we have always recognized the potential for hotel demand in the area, it is only now that the time is right to begin the development of hotels to serve the area and we have assembled the right team for the task.”

The OHP joint venture proposal names Marriott as the hotel brand partner. “One of the world’s most renowned hotel flags has agreed to lend its support to the OHP Joint Venture in moving into the East 192 market,” Lineberry wrote.

The group proposes a multi-phased development approach, beginning at the corner of Bill Beck Boulevard and E192. Phases 1 and 2 would include a pair of 5-story upper midscale hotels, a QSR on the hard corner and an upscale restaurant next door. A parking structure would be built in Phase 2.

Phase 3 would include a full-service conference hotel with 220 rooms and 5,000 square feet of meeting space, together with a detached parking garage that serves the 7-story hotel and OHP. The timing of the third phase would be based on market studies and the absorption rate of the first and second midscale hotels.

“Market studies will be utilized to determine the proper conference room sizes and guest room mix. This full service hotel with amenities such as concierge service, valet parking, restaurants, executive transportation service, bar, room service, pool, spa, executive meeting space and business center would be designed to complement OHP as a business partner enabling some co-hosting of events and trade shows.”

A boutique NeoCity hotel would be designed for the business and executive traveler. It would be situated on NeoCity Way, across from the future town center and close to the lakefront.

“This upscale hotel with spacious rooms and executive suites large enough to host private meetings will include the latest in amenities such as video conference space, a combination recording/broadcasting studio within the flex space for conferences and meetings, concierge service, pool, executive transportation service, and a full-service restaurant and bar."

AD1 Development

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AD1 Development, a division of Hollywood-based AD1 Global, teamed up with OCC Construction Company, MBV Engineering and Eleven18 Architecture to bid for all four sites. They are the only group to include a mix of multifamily residential along with commercial development to complement the hotels.

“These four hotel developments will enhance the areas that they are in and will contribute greatly to the market and economy. They will attract bigger groups and improve the areas, thus allowing the respective communities and cities to attract more people to the zone.”

The team selected the northeast corner of E192 and Fortune Road as the potential site for a 250-key conference hotel. The conceptual plan also calls for a 220-unit apartment building and a multi-level, 1,300-car parking structure with 50,000-square-feet of commercial/retail space. There would also be a separate 1.2-acre commercial outparcel available for a build-to-suit tenant.

AD1 proposed a hotel duo – one limited service and an all-suite hotel – as well as a 1.5-acre commercial parcel at the northwest corner of Bill Beck Boulevard and E192.

The proposal envisions an urban mixed-use development within NeoCity, at the main entrance to the future town center. The 3.5-acre site would have a 150-room hotel, 80 residential units, 30,000 square feet of retail and structured parking.

“Upon completion of the project and as early as Phase I, we are confident that the combination of quality hotels, convention center and other facilities will be an attractive element to both individuals and corporations.”

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Riviera Point Development Group

The team led by Miramar-based Riviera and L2 Studios has already secured conditional letters of approval from Wyndham Hotels & Resorts and Radisson Hotel Group to construct branded hotels at all four sites. Apollo Bank is the financing partner.

In his cover letter, CEO Rodrigo Azpurua wrote that “Osceola County’s continued investment in the approximately 700 acres that span Osceola Heritage Park and the new NeoCity district is driving the maturation of this submarket’s tourism profile -- and with it the demand for newer and higher quality hotel options. Miramar-based Riviera Point Development Group commends these efforts, and wants to offer its development experience as a catalyst for growth in the East U.S. 192 Community Redevelopment Area (CRA).”

Coakley & Williams Hotel Management will advise the team on prospective guest profiles and market demand for the hotel sites to determine the ideal brand and level of service for each location. The preliminary concept call for three Wyndham branded hotels at OHP and a 200-key Radisson Blu in NeoCity.

Riviera elected to place the conference hotel at OHP’s Bill Beck entrance. The plan is to develop a 6-story, 250-key Wyndham Hotel and Resort on 2-3 acres with a shared parking garage that would serve the hotel and OHP exhibition center. The Fortune Road site would accommodate a La Quinta Inn & Suites and Tryp by Wyndham, each with 150 rooms.

For the NeoCity hotel, the group opted to reserve a 4-5 acre site on NeoCity Way, directly across from the BRIDG campus, with surface parking that could be converted to shared structured parking in the future. Radisson launched the “upper upscale” Blu brand in Europe, Asia and the Middle East, and has more than 300 hotels open or in development. The company currently operates Blu hotels in downtown Chicago and Minneapolis and at Mall of America.

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Winter Park Construction would be the general contractor.

Have a tip about Central Florida development? Contact me at lkinsler@GrowthSpotter.com or (407) 420-6261, or tweet me at @LKinslerOGrowth. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.


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