"There is a desire for more affordable housing, and we think we can provide that in Harmony West," he said. "We're not talking about starter homes. But you used to be able to find a single-family home on the Narcoossee corridor in the $225,000 to $250,000 range. It's all escalated now into the $300,000s. We're a little farther out, so we can meet that price point."