The 101-unit townhouse community is adjacent to the community's clubhouse, and more than half of the units will have unobstructed views of the first and 18th hole of the Davenport golf course.
FID Vice President Baillie Zheng told GrowthSpotter the company wanted to offer a high-end, custom home look at an affordable price. They blended Mediterranean elements such as clay tile roofs and wood corbels with a lighter color palette and modern, glass garage doors to come up with a transitional product. They're so excited about the end result they plan to enter it in the 2017 Parade of Homes.
"My project in particular is very different from any of the other projects offered," she said. "In our industry there's what we call visual fatigue – when someone looks at the same style all the time. In Florida, it's the Tuscan Villa look, they get tired of it. A lot of our buyers come from New York, California or Europe, and they want more modern design."
She said the townhomes and custom homes that builders like Phil Kean Design Group and others are doing in Winter Park are in demand, but most national homebuilders are too risk-averse to try new design styles.
"They don't want to explore new designs because they're so used to doing what works," she said. "Without change, you can't advance. People are sick of the villa style. We can do that because we are nimble and we can cater to current trends."
"It's so different from the average townhome you see," Flamand said. "They're very modern, upscale and light. It's a zen feeling."
The gated community, located just off Ronald Reagan Parkway in Four Corners, has a blend of residential and vacation rental homes. Contempo Group opened its first Virgin Village in Rosemont at Providence. Flamand, who also maintains a London office, said Golf Club Villas will be residential.
"A lot of investors will be purchasing them. We have already over 30 reservations," she said. "We've presented it to some of our biggest investors in London and UK – they're interested because of golf. Some want to keep as a second home. We thought that with Brexit we would see a major change, we've actually seen the opposite. It's all been very positive."
Zheng said the Mike Dasher-designed golf course was one of the key factors that attracted FID to the gated community. "We're close to ChampionsGate and Reunion, so together we're forming a golfing hub," she said.
FID is generally bullish on the Orlando market because of its job growth, international appeal and migration patterns. "Orlando has the strongest appreciation right now of any city in the country," Zheng said.
The potential SunRail extension to Haines City and recent opening of Poinciana Parkway, which is slated to have a future interchange on I-4, made the location attractive for long-term investors. "I want capital appreciation for my investors," Zheng said. "If they buy a house and it appreciates, they're going to keep investing."
Sale prices will start in the low $300,000s, and all of the designer upgrades will come standard. That includes a kitchen with European-style cabinets, stainless steel appliances, marble slab backsplash and an island with quartz waterfall counters.
Each master bedroom will have a balcony, many with views of the golf course, and a master bathroom with marble counters, floating vanities and soaker tubs. Closet doors are modern shaker style with frosted glass. Energy efficient LED lighting is used throughout.
"All the upgrades are included, so for example, when you buy our product, it comes with the glass garage door – which no other builder does because this is very expensive," Zheng said. "We can do this because we have very good relations with our suppliers."
Flamand said FID plans to reserve at least one furnished unit, possibly two, and make them available for investor owners to use when visiting Orlando.