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Toll Brothers completes Packing District land deal, refines townhome designs

This was an early conceptual rendering of the three-story townhomes planned across from the new YMCA within the Packing District.
This was an early conceptual rendering of the three-story townhomes planned across from the new YMCA within the Packing District. (Dr. Phillips Charities)

Luxury homebuilder Toll Brothers unveiled new details Friday about its new townhouse community The Brix in The Packing District.

Dr. Phillips Charities, the land owner and master developer for the 202-acre mixed-use district, announced last year they had selected Toll Brothers for the townhouse site adjacent to the new city park and YMCA. The two executed the $5.15 million sale on Thursday.

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“We’re super excited,” Toll Brothers Division President Brock Fanning said. “To work with Dr. Phillips Charities has been amazing. They’re so professional, so easy to work with.”

Toll Brothers selected the name Brix as a reference to the industrial transitional urban-inspired design, which features brick exteriors, and for its literal meaning as a unit of measurement in the juicing industry.

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All of the townhomes in The Brix at The Packing District will be 3-stories with rooftop decks.
All of the townhomes in The Brix at The Packing District will be 3-stories with rooftop decks. (Handout)

The Cannery apartments, the first residential component in the district, are slated to open in March. The townhomes represent the first opportunity to buy homes in the transitional area.

“Dr. Phillips owns a big portion of the Packing District, so it’s going to be a whole new area,” Fanning said. “And this is like the start-up. So now it’s very industrial, but eventually it’s going to be just an extension of College Park.”

Plans call for 135 townhomes across from the YMCA, which is under construction now, on the southeast corner lot on John Young Parkway and Princeton Street. Fanning said they opted to go with a 3-story design using a tuck-under garage to maximize density and create an urban setting on the compact, 8-acre site.

The Brix will offer 16-foot wide models and 20-foot wide townhomes ranging in size from 1,388 square feet to 1,975 square feet, all with the option of adding a rooftop terrace overlooking the park, lake and urban farm to the south.

Construction plans should be submitted to the city shortly to allow for a spring groundbreaking. Fanning said the models and sales center will open in the fall. Sales will launch this summer with base prices starting in the mid $300,000s.

The floorplans have been refined since the original concept art went out in 2020. Those included conditioned living space on the fourth floor with walk-out roof decks on about half of the units. The builder decided to nix the fourth floor living space, and instead will have just a small access area to the roof.

The neighborhood will have its own dog park, a mew between buildings that creates a linear park within the community. It won’t have a pool or fitness center, but it’s adjacent to the new YMCA Family Center and Orlando Tennis Centre.

Fanning anticipates a busy 2021 as Toll Brothers responds to historic post-COVID homebuyer demand. “We’re undergoing a great expansion in Orlando,” he said.

The Packing District closing is the Orlando division’s fourth major deal in the last two months, following the announcements of new communities in Lake Nona, Bella Collina and Horizon West.

Dr. Robert Dietz, chief economist and senior vice president for economics and policy for the National Association of Home Builders (NAHB), recently noted that Florida, in particular, showed strong growth in new construction last year, with building permits in the state in 2020 up “an incredible 30% year-over-year.”

The fall opening of The Brix should coincide with the anticipated opening of the new Packing District food hall, an adaptive reuse of the 1930s-era Great Southern Box Company building. The city park is scheduled to open by the end of the year.

Have a tip about Central Florida development? Contact me at lkinsler@GrowthSpotter.com or (407) 420-6261, or tweet me at @byLauraKinsler. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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