Longleaf developer teams up with Unicorp for phase two of its $110M project

Orlando-based Project Finance & Development has teamed up with Chuck Whittall's Unicorp National Developments Inc. for phase two of its $110 million mixed-use Longleaf at Oakland project.

Plans for the second phase call for 364 units consisting of 280 apartments and 84 adult-only apartments, which will be targeted to seniors, Dwight Saathoff, president of PF&D, said on Monday.


The nearly 16-acre site sits on the northeast corner of Florida's Turnpike and Highway 50, along Oakland Avenue. "That's just a 10 minute bicycle ride from downtown Winter Garden," Saathoff said.

Learn more about the opportunity ahead for senior living and multifamily developers with two fully entitled sites in the West Orange town of Oakland.

The land sold for $5 million in 2017 as part of a larger 58-acre assemblage of land previously owned by the Florida Department of Transportation.

PF&D tapped homebuilder Pulte Homes for the first phase of the project — 84 single-family homes and 100 townhomes. Prices for the residences start in the $300,000 range. The developer broke ground on the project about a year ago.

Saathoff said the second phase of Longleaf at Oakland will feature four-story buildings inspired architecturally by Henry Flagler's early 20th century Florida hotels. He pointed to the Grand Floridian hotel at Walt Disney World as a comparison. Slocum Platts is the architect.

Saathoff adds he wants to equip the senior living units with elevators, indirect lighting and adjustable-height shower heads with hand-held wands. He said amenities at Longleaf would be similar to the joint venture's Venetian Isle project, which features a pool, fitness center, fireplaces and a dog park. Longleaf at Oakland will also have a bicycle shop, Saathoff said.

Construction is expected to begin in the spring. S&ME, Inc. is the engineer.

In part of the project's design, a new trail spur on the West Orange Trail, which weaves along the property's northern boundary, was added. The developer also invested $250,000 to preserve and refurbish the historic black cemeteries that lie on the southern boundary.

It's joint venture partner, Unicorp, is behind a number of high-profile developments in Central Florida, including the I-Drive 360 development known for the ICON Orlando and Starflyer attractions and its most recent $1 billion mixed-use undertaking — O-Town West.

Plans for the project near Walt Disney World include more than 1,800 luxury apartments, a 250,000-square-foot retail and entertainment center and up to 200,000 square feet of new office space. A roller coaster attraction is also in the works.

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