Multi-Family Residential Developments

Twistee Treat to be built with apts in Phase 1 of Intram & Blurock's Southside Shoppes

In this new site plan for the 11.7-acre Southside Shoppes development, Phase 1 in white shows the 300-unit apartment complex, an internal road system and the Twistee Treat outparcel. North is on the right side of this image.

Twistee Treat will be the first retail tenant at Blurock Commercial and Intram Investments' mixed-use Southside Shoppes development in south Downtown Orlando, and will be the lone retail segment built in Phase 1 with the 300-unit apartment complex by joint venture partner LeCesse Development Corp.

The developers filed a Specific Parcel Master Plan (SPMP) on Sept. 21 for the first phase, which includes the stand-alone ice cream store, a brand owned and developed by Intram. A Framework Master Plan for the entire site was approved by City Council in recent months.


Phase 1 also includes infrastructure for the entire 11.68-acre site, building pads for future retail/restaurant buildings, an internal road connecting to Orange Avenue and Pineloch Street, and the 300-unit apartments now named "ECCO on Orange," to be built and managed by LeCesse.

A rendering of the Twistee Treat planned at Southside Shoppes.

Phase 2 will include buildout of the rest of the site, approximately 94,000 square feet of retail, dining and office space.


GrowthSpotter first reported in early June that Blurock and Intram chose LeCesse as its JV partner on the multifamily segment.

Intram and Blurock invested close to $11 million assembling 18 parcels since 2014, amassing an 11.75-acre city block bordered by S. Orange Avenue to the west, Butler Drive to the south, Center Street to the east and E. Pineloch Street to the north. Most of the land includes small homes, businesses and two mobile home parks.

The developers are continuing to work on signing retail tenants for Phase 2 of the project, but have no others to publicly name at this time, said Randy Hodge, executive vice president with Intram.

Multiple restaurants and a large box store, potentially a grocer, are expected for the retail area, with space available from 1,200 square feet to 40,000 square feet.

Projected as a $75 million mixed-use redevelopment, the 300-unit apartment complex will cover 3.7 acres on the property's southern end, with the 7.98 acres to the north (including Twistee Treat) for the retail and office.

Horizontal site work on the apartments phase was previously projected to start in early 2017, which will include demolition of current structures.

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