Multi-Family Residential Developments

Developers want to build apartments on Conway site approved for offices

A local development group is planning to build a 216-unit multifamily complex on land that was slated for offices or commercial development in the Crescent Park Planned Development on Conway Road.

Jon Wood, principal at Urbanscape USA, filed a proposed PD amendment and Specific Parcel Master Plan for the two parcels flanking the Lake Warren Drive entrance road to the mixed-use community. The two vacant parcels comprise nearly 14.5 acres and sit directly across Conway from the Prologis-owned Airport DC North and about a half-mile north of the Beachline Expressway interchange.


“What we’re proposing is a good transition between the industrial to the east of the property and the residential to the west,” Wood said. “It’s obviously very close to the airport, and the 528 opens it up to Lake Nona and Medical City, as well as the theme park employers to the west.”

Urbanscape is co-developing the project, dubbed “Oasis at Lake Conway,” with Maitland-based Picerne Development, which has completed multiple communities in Orlando under the Oasis brand.


Wood, who previously led the multifamily development efforts for Hines, noted that the Crescent Park PD was first adopted in 1993. It was amended to a mixed-use PD a year later, and the number of residential units was capped at 840. To date, only a portion of the homes have been built and no commercial uses, so Urbanscape is looking to activate the unused residential entitlements to the vacant parcels.

“The land use plan allows 21 units per acre in the PD, so we’re activating the zoning for this site,” Wood said. “It’s well within that allowable cap.”

In his application, Wood noted that the infill property has the infrastructure to support the multifamily use. “This part of the urban area is quickly developing due to the significant non-residential development taking place, thus creating a large number of new employment opportunities and generating the need for housing for the growing workforce,” he added.

Poulos & Bennett is civil engineer. The developers engaged Forum Architecture & Interior Design, which also designed Picerne’s Oasis at Moss Park. Wood said the community would be Class-A Plus, meaning the individual units would have condo-level luxury finishes, the buildings are elevator-served, and the amenities are resort-grade.

The site plan calls for one residential building at the southeast corner and three north of Lake Warren Drive. The buildings would be 4-stories with a maximum height of 55 feet and a limited number of tuck-under garages. The bulk of the property will be surface parked, and garage doors on structures adjacent to Conway Road would not be visible from that road.

One, two and three-bedroom units are proposed. The amenity package includes a 10,000-square-foot clubhouse with a commercial-grade fitness center, a resort-style beach-entry pool and covered pool cabana.

“We’d like to move through the (permitting) process as quickly as possible,” Wood said. “We’re looking at a 2020 start with the first deliveries a year later.”

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