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Developers eyeing Parramore’s Central Boulevard for new housing, offices and retail

The Adele would be a 7-story mixed-use building with offices, structured parking and 330 apartments. The pool and outdoor amenities are on the roof of the parking podium.
The Adele would be a 7-story mixed-use building with offices, structured parking and 330 apartments. The pool and outdoor amenities are on the roof of the parking podium. (The Alliance Group)

A pair of warehouse properties along Parramore’s Central Boulevard corridor could make way for new mixed-use projects that could bring new housing, dining options and a fitness center to the neighborhood around Exploria Stadium.

Bobby Davidowitz, co-founder of The Alliance Group at EXP Realty, leads the development team behind The Adele, a proposed mixed-use apartment building planned at the northwest corner of Central Boulevard and Westmoreland Drive. Davidowitz held a pre-application meeting in late December with Orlando planning staff to discuss plans for a 330-unit apartment building that would feature 19,400 square feet of office space and a parking garage with 454 spaces.

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The property, a former auto repair facility, is currently owned by Detroit-based Wintersprings Investments LLC. The development team retained Quang Lam for civil engineering work.

The front of the warehouse building at 777 W. Central Blvd. would be converted into a fitness center. The eventual buildout also would include a craft brewery, restaurant and food hall.
The front of the warehouse building at 777 W. Central Blvd. would be converted into a fitness center. The eventual buildout also would include a craft brewery, restaurant and food hall. (Nyatasa Design + Creations)

Just one block away, Orlando developer Timothy Green and partner Alex Luporini are pitching an adaptive reuse of the 55,000-square-foot warehouse across from the soccer stadium, at 777 W. Central Blvd. Green has already opened a business in the neighborhood: The 534 Scratch Kitchen and the Night Shade Lounge cigar bar. He told GrowthSpotter he will be opening a jazz club called Gatsby’s also on Church Street in February.

Green said Luporini is the lead developer on their latest venture, The Radius at Parramore. It’s a multi-phased redevelopment of the warehouse building that would include a gym, food hall, brewery, restaurant and coworking spaces. The 20,000-square-foot Victrus Gym fitness center would be constructed first on the portion of the building fronting on Central Boulevard.

“We are actually completely from the ground up developing a brand-new franchise company — all the way from custom clothing apparel to personal training certification programs,” Luporini said. “And, yeah, it’s going to be a bodybuilding-geared fitness center. We have a full size studio for yoga classes, Zumba and seminars. There’s going to be a separate entrance for this location. And yeah, this is going to be a really interesting direction for most fitness centers, because most places aren’t developed like this. They don’t really focus on architecture and design. They don’t focus their attention on actually building a brand. They focus on memberships, right. So we’re doing a little bit different.”

The proposed Victrus Gym would cater to everyone from bodybuilders to yoga classes.
The proposed Victrus Gym would cater to everyone from bodybuilders to yoga classes. (Nyatasa Design + Creations)

The gym would even have its own posing room, which would double as a streaming studio so instructors can offer online classes.

Nyatasa Design + Creations of Marietta, Georgia created a site plan that designates space as a potential landing spot for Orlando Brewing Co., which will be opening a new facility in 2022. The organic craft brewery sold its original SoDo property to Orlando Health. President John Cheek confirmed the 777 W. Central is one of several locations under consideration for the new brewery and tap room.

The master plan also calls for an attached food hall with about five stalls; a major restaurant, and a coffee shop with collaborative space. Luporini said if the lease with Orlando Brewing goes through, they would be the exclusive beer supplier for all of the dining establishments.

The concept also includes a commissary kitchen that provides commercial kitchen prep and storage space for food truck operators, caterers, ghost kitchens and other food entrepreneurs.

New development is slated along Central Boulevard and Church Street near Exploria Stadium.
New development is slated along Central Boulevard and Church Street near Exploria Stadium. (Osceola County Property Appraiser)

Luporini said the team will be seeking a rezoning and change use for the project, but approvals will be contingent on the developer finding at way to provide adequate parking off-site for the new retail uses.

“We do have some very interesting and unique ideas for how we can circumvent those parking problems,” he said.

Luporini estimates the project cost at around $2 million and said their goal would be open the first phase before the end of 2021.

The two projects are part of a growing list of investments in the pipeline for the downtown market west of I-4. Those include two game-changer projects on W. Central Boulevard: the $70 million Orlando Magic training facility and wellness center and the proposed $62 million DXV Central tower. Nearby on W. Church Street, design-build firm Interstruct is transforming a 74-year-old warehouse building into its new Orlando headquarters, complete with a modern exterior design that just cleared the city’s Appearance Review Board.

Have a tip about Central Florida development? Contact me at lkinsler@GrowthSpotter.com or (407) 420-6261, or tweet me at @byLauraKinsler. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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