Toll Brothers looks to capture cost-conscious homebuyers with new Sanford-area development
By Mike Salinero
Feb 15, 2019 | 11:35 AM
Toll Brothers, the company that bills itself as America's Luxury Home Builder, is introducing a more-affordable line of houses in a new Seminole County gated community.
Parkview Place, a 70-home development under construction near the intersection of Lake Mary and Skyway boulevards, will feature houses with prices starting in the $250,000s. Toll Brothers, the developer and builder of the community, expects to have marketable houses available by the end of March.
The beginning price point marks a steep discount from the line of homes usually associated with the Horsham, PA-based homebuilder. But buyers can expect the same quality found in the company's houses that sell for hundreds of thousands of dollars more, said Brian O'Hara, senior project manager for the company's Central Florida division.
"This opportunity allows us to introduce and tap into a larger buyer profile that is a little more price-conscious and wants affordability along with the same craftsmanship we have in all our homes.," O'Hara told GrowthSpotter. "This puts a nice, high-quality home within the reach of these customers."
The main difference between the homes in Parkview Place and those in other Toll Brothers residential communities is the size, O'Hara said. The least expensive homes in the new development will be 1,400 square feet. The most expensive will be around 2,500 square feet. All are on 40-foot lots.
O'Hara declined to speculate on whether the company will create a new line of homes in this price range.
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"It's not outside the realm of possibility," he said, regarding future developments with prices for the cost-conscious, "but it's still something we're looking at and exploring it in many markets."
Parkview Place will feature one- and two-story homes available in 12 different colors and three different designs to choose from. Different roof colors are also offered.
"When you look at this community, what's going to separate it is we don't just do beige color pallets that some other neighborhoods do," O'Hara said. "We offer more exciting color pallets that are more dynamic and exciting. We want it to be stylish."
The company also wants to make streetscapes in the development varied, not putting the same floor plans and design next to or across the street from each other, he said.
Other features of the homes in Parkview Place include gourmet kitchens, spacious living areas and private master bedroom suites. The gated community will have a community swimming pool and cabana.
The development is just shy of 14 acres in the northeast quadrant of the Skyway Drive-Kentucky Street intersection in unincorporated Seminole County. It lies south of Sanford and just west of the Lake Jesup Conservation area. Toll Brothers bought the land in September for $2,141,250, according to Seminole County Property Appraiser records.
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