BioFit Performance Center sets new location after split with former developer-partner

GrowthSpotter contributor

BioFit Performance is still bringing its professional-level fitness center to the Oviedo area, but in a new location after a falling out with a previous development partner.

The company, which offers the same-type fitness programs and therapy that professional athletes enjoy, plans to build a 12,000-square-foot center on State Road 426 at Camp Road. BioFit CEO Kevin Masson told GrowthSpotter he’s getting permit approvals from Seminole County and should start construction in January. He hopes to open the doors to club members in July.

“I want to bring the science and daily treatments that professional athletes get to the general population,” Masson said. “We stress the science of workouts and recovery using cryotherapy chambers where you get to minus-280 [degrees] Fahrenheit and infra-red sauna that goes much deeper into the muscles. We’ll have massage therapists and chiropractors.” 

Masson said he lost six months in getting started on the building because a previous partnership with Winter Park-based Pennington Development Group fell through.

The plan had been for Pennington to develop property at the corner of S.R. 426 and Aloma Woods Boulevard, building two retail-commercial buildings, one of which BioFit was to own and occupy. Pennington was to own and lease the other building.

Masson accused Pennington of wanting to co-opt “more and more of our land” to access the Cross-Seminole Trail behind the buildings.

“The deal was supposed to be Pennington was on their side and we were on our side and we would share the parking lot,” Masson said. “As it turns out, Pennington had a different mind and wanted to share the whole property.”

Chuck Hollis, principal at Pennington, declined to get into details about the break-up.

“Unfortunately, the transaction with BioFit did not work out,” Hollis told GrowthSpotter. “We wish them nothing but the best.”

Site work has begun on the Pennington site, Hollis said, and he is focused on getting quality lessees for the two commercial buildings the company will build there. The company also would consider selling the property.

Pennington likes the location, which is about one mile from S.R. 417. The site also has natural amenities that make it unique, he said.

“The intriguing nature of our site with the natural pond behind the buildable acreage and the direct connection to the Cross-Seminole Trail is what we focused on from the very beginning with that property,” Hollis said.

The new BioFit will be down the street from the Pennington property on 1.62 acres that is now undeveloped woodlands. Masson’s mother, Nathalie Andersson, bought the property in August for $1,175,000, according to Seminole County records.

BioFit has submitted a site plan to Seminole County and just completed the first round of county review and comments, said Danalee Petyk, senior planner at county Development Services. The plan is scheduled to go to the Development Review Committee on Oct. 31.

Masson said the family’s investment in developing the property and vertical construction will be around $2 million. He plans to build another building on the property but wouldn’t reveal how that structure will be used.

The general contractor on the project will be Mark Bessette of AC Development Group of Oviedo. The engineer is Steve Szabo of Melbourne.

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