Retail Dining Developments

Boyland Auto reconsiders Mercedes-Benz dealership move in Orlando

Boyland Auto Group filed plans for a new 31,653-square-foot Mercedes-Benz sales and service center on Millenia Boulevard with City of Orlando.

Mercedes-Benz of South Orlando has reconsidered its plan to relocate the luxury auto dealership near Mall of Millenia to a new site a mile away.

Boyland Auto Group paid nearly $13.15 million last year for 23-acres on Millenia Boulevard east of the intersection of Interstate 4 and the Florida Turnpike. Originally, Boyland planned to build an 80,000-square-foot mega dealership on the site and sell its existing site.


Owner Dorian Boyland told GrowthSpotter feedback from customers and real estate professionals strongly favored keeping the main operation at its current site at 4301 Millenia Blvd. and using the additional property for a second campus.

The new Master Plan (MP) for 23 acres shows a 31,653-square-foot sales and service center with a new car wash facility and a separate 20,000-square-foot sales center.

The master site plan for Boyland Auto Group's 23-acre site shows an expanded dealership, with future sales center and parking garage. Other uses include a pair of hotels in green (the Hilton Garden Inn site is highlighted in gray), an office building in orange and a restaurant in blue.

Boyland said the new facility will add 24 service stalls, virtually doubling the capacity of the current dealership.

"We're so backed up in service right now, we don't have the capacity to serve the demand," he said.

The new building also will provide office space for about 50 members of the business development staff, and it will house a sales center for used, off-brand cars. The second sales center would focus on high-end, luxury pre-owned vehicles. It would be constructed about 6 months after the first building is completed.

All of the dealership's employee parking would also be relocated to the new campus, including 45 spaces on the roof of the new building.

"Land is so valuable there it's more economical to have parking on the roof than to do surface spaces," Boyland said.

The company utilized the same architecture firm, Praxis3, that designed its existing facilities. Donald W. McIntosh Associates is the civil engineer.

"It will have the same Mercedes imaging, along with the same customer amenities," Boyland said.

He estimates construction costs at about $300 per square foot, which comes to about $15.5 million.


Once the new sales and service center opens, Boyland plans to eliminate four service bays at the main facility in order to triple the size of the VIP customer waiting area at the main complex.

The MP also shows how Boyland plans to utilize the the balance of the site with two hotels, a restaurant and an office building.

Apopka-based hotel developer Akber Jamal already has a contract for the first hotel pad and plans to build a 129-key Hilton Garden Inn, GrowthSpotter reported Tuesday.

Boyland said he hopes to sell the second hotel pad, which would be entitled for 150 rooms, to Jamal as well, assuming he gets a franchise agreement from a national brand.

The MP also includes a 1.25-acre restaurant outparcel at the corner of Millenia Boulevard and the new private road serving the development. "I would be open to either selling that lot or doing a land lease," he said.

The final element would be a 45,000-square-foot office building and parking garage with 250 spaces. Boyland said those uses are shown on the MP but would be part of a later development phase.


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