Retail Dining Developments

Crunch Fitness lines up redeveloped Belle Isle site for Orlando market entry

View of a stationary bike area within a Crunch Fitness. The private gym company is preparing to open its first two locations in Greater Orlando.

A Georgia-based developer is helping a Crunch Fitness franchisee to open the brand's first Orlando-area location in Belle Isle, on a former grocery store site that has been demolished and redeveloped over the past year.

Located at 4400 Hoffner Ave., on the southwest corner with Conway Road, the 2.34-acre parcel is the third and final lot to be redeveloped of what was formerly a 7-acre parcel anchored by a vacant Winn Dixie building, for which Orion Investment and Management Ltd. Corp. out of Miami paid $2.35 million in July 2016 with plans to redevelop.


Orion has now seen that process through replatting with the city, demolition of the former grocery store, subdivision of the property into three lots, and permitting the first two for an O'Reilly Auto Parts and Wawa that are now under construction.

Crunch Fitness has the largest lot under contract. The franchise-driven fitness center chain has another location in Greater Orlando under contract on N. Alafaya Trail, in what should be the third phase of Shoppes at Alafaya, but the Belle Isle site is further along in permit review.


Perlis Nease Development out of Georgia is the Crunch Fitness franchisee's developer on the project, Larson Design Group of Pennsylvania is the architect, and GL Summitt Engineering in Lake Mary is civil engineer.

A preliminary site plan was approved by Belle Isle's city council in August for an 18,000-square-foot fitness center. A final site development plan is now under review by city staff.

Perlis Nease expects to be under construction on the Crunch Fitness by First Quarter 2018, development manager Skylar Long told GrowthSpotter.

The developer is in its final phase of reviewing general contractor bids, said Long, who declined to estimate a total project cost.

The redevelopment actually decreased imprevious area on the property, said Geoffrey Summitt, president of GL Summitt Engineering. An additional $40,000 was invested by the owner Orion to clean up a retention pond and update existing sanitary and water system lines, he added.

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