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Dezer files new plans for apartment complex on Artegon property

The Miami billionaire-owner of the former Artegon Marketplace has filed new plans with the city seeking approvals for multifamily development on a portion of the 104-acre site.

Dezer Development filed a new Framework Master Plan and Specific Parcel Master Plan this month looking to convert and redevelop roughly 5 acres of  "underutilized parking areas within the existing Artegon Mall with residential development."


Planning firm VHB is representing Dezer. The firm is seeking entitlements for a 5-story, 365-unit apartment complex with structured parking.

While founder Michael Dezer made his fortune building luxury condos in South Florida, he would not be the developer on this project. Tampa-based American Landmark Apartments appears to the be buyer, and BakerBarrios is listed as the architect, according to documents filed with the city.


The current master plan was approved in 1998 for up to 1.25 million square feet of commercial, entertainment and retail uses. The latest application proposes an amendment to include the use of residential.

American Landmark currently owns more than 20 apartment communities in Florida, including four in the greater Orlando market.

The multifamily site lies on the southwest corner of the mall's vast parking lot. Dezer has rebranded the property as "Dezer City" and is seeking a zoning determination to allow him to open a car museum in the former shopping mall.

Dezer paid paid $23.75 million in 2018 for the I-Drive mall property. He subsequently closed his Dezer Auto Museum and relocated the estimated 1,500 vehicles to Orlando.

In November the city's Code Enforcement Board found Dezer guilty of multiple zoning and code violations, including doing construction in the building without permits. The board set a Feb. 7 deadline for Dezer to file valid construction plans and permits for the work to bring the property into compliance.

Property manager Mike Rich declined to comment on the code enforcement case or the new MP filing.

VHB also worked with New York-based Lightstone Group, the previous owner of the mall, on a redevelopment plan for the entire site that would have included a large residential element. One concept would have called for 1,950 multifamily units. That plan fizzled in 2017 partly due to concerns over impact fees and school capacity requirements.

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