Retail Dining Developments

Fields Motorcars readies Phase 2 expansion for BMW South Orlando dealership

A site plan for proposed expansion of the showroom and service building at Fields BMW South Orlando, with the expansion area shaded in gray.

UPDATED: October 2, 2017 5:33 PM — Fields Motorcars of Florida, Inc. is pursuing a second phase of expansion investment for its BMW South Orlando dealership, valued at more than $3 million.

Located at 9750 S. Orange Blossom Trail, the dealership has been open since 2006 and covers 6.28 acres. It began expansion plans last year by paving 1.61 of those acres for another 122 new vehicle parking spaces, giving it 338 overall, which was completed this May.


Now the company wants to add 9,836 square feet to its showroom and service building, up from the current 20,968 square feet, and add 3,297 square feet of new drive-thru covered service reception area.

"The updated look we'll be getting is the manufacturer's requirement, we did our Lakeland and Daytona stores first and now it's South Orlando's turn," vice president John Mantione told GrowthSpotter. "The expansion is due to our business just continuing to grow in South Orlando. We're out of space and this is certainly worth the investment."


A Development Plan for the building expansion is under review by Orange County planning staff. Construction plans filed concurrently have had their review paused until that DP goes through the Development Review Committee on Oct. 11.

Total investment in the latest phase of expansion is estimated at more than $3 million by general contractor Lamm & Company Partners, which priced it out two months ago and has hired all relevant subcontractors, said project manager Bill Poston.

"It was a bit of a surprise we had to go through DRC, we were planning on starting construction in September," he said. "I now think it will be November before we can get started."

Bank of America will provide a construction loan for the expansion, while Mantione declined to specify the value of. Blankenship Architects and MEI Civil have also contributed to the project.

The Fields BMW South Orlando expansion is just the latest in a prolonged wave of local auto dealerships investing in the past 18 months in adding capacity or entire new facilities.

In late May, Boyland Auto Group paid more than $13 million for 23 acres southwest of the Mall at Millenia, with plans to relocate its Mercedes-Benz of South Orlando dealership and later sell its current prime mall frontage.

Orlando Infiniti just north of the mall filed plans in February to add a four-level parking garage to its site. Site work is underway for a new Porsche South Orlando and Ferrari-Maserati of Central Florida on Vineland Road directly west of the mall, and construction is more than 75 percent complete on the new Lexus of Orlando dealership on Major Boulevard, just southwest of the Millenia corridor.

Elsewhere in the Greater Orlando market, online auto dealer has started site work for its glass "car vending machine" dealership tower to be visible along I-4.


Seminole County dealer Headquarter Hyundai wants to build a new dealership along I-4 in Sanford, Starling Chevrolet of Orlando is considering options to build a five-level parking garage next to its dealership in south Orange County, and Peacock Automotive is investing more than $6 million on extensive redevelopment of the former Don Reid Ford dealership in south Maitland that it bought in early February.

Have a tip about Central Florida development? Contact me at, (407) 420-5685 or @bobmoser333. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.