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Outlined in black is the site of a proposed new Free-Standing Emergency Room (FSER) in the 4000 block of Millenia Boulevard, north of the Mall at Millenia.
Outlined in black is the site of a proposed new Free-Standing Emergency Room (FSER) in the 4000 block of Millenia Boulevard, north of the Mall at Millenia. (S&ME, Inc.)

Hospital Corporation of America (HCA) has a site under contract on Millenia Boulevard for the second of three new Free-Standing Emergency Rooms (FSER) the company plans to develop in Greater Orlando over the next year.

Located at 4064 Millenia Blvd., the 2.8-acre parcel lies just north of Panda Express and northeast of the boulevard's intersection with Conroy Road. It's one of the last undeveloped parcels in a sea of retail and restaurants feeding off traffic from the Mall at Millenia.

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S&ME, Inc.'s Jason Bullard filed a Master Plan amendment with the city of Orlando on behalf of HCA for a 10,820-square-foot FSER on 1.63 acres of the property as a land lease, leaving a balance of 1.17 acres directly south for future development or lease by the site's owner, Boca Raton-based investor Marc S. Goldman.

This Boca Raton-based buyer now seeks CRE consultants to advise on what to do next, after winning a legal dispute over the property with a local partner.

Goldman sold his third-generation family dairy business in 1999, and has since invested in a variety of real estate and business ventures. He paid $5.2 million last April for the Millenia property after winning a legal dispute in 2016 with a local development partner.

HCA is named in a trip generation study provided with the plans. Goldman declined to comment Monday on the potential lease, or his plans for the remaining 1.17 acres.

HCA announced in mid-September its plans to open three new FSERs and four new urgent care centers in Central Florida by the end of 2018, the Orlando Sentinel reported at the time.

Those FSERs were targeting the submarkets of Baldwin Park and the Millenia area in Orlando, as well as International Parkway in Seminole County.

GrowthSpotter first reported in March on HCA's plans in Sanford for an 11,000-square-foot FSER, for which construction documents are now under review by county staff.

Insight on which developer is behind the plans, how the property became available, and the project's timeline moving forward.

Plans for an unidentified Baldwin Park location are still in preliminary design phase, said William E. Hereford III of Nashville-based Hereford Dooley, architects on the project.

FSERs and urgent care centers must be built within 35 miles of a hospital, with the emergency rooms typically serving as a precursor to a new hospital if sufficient demand is shown.

Have a tip about Central Florida development? Contact me at bmoser@growthspotter.com, (407) 420-5685 or @bobmoser333. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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