Maryland-based fast casual chain Mission BBQ filed plans last week for its second Greater Orlando location, with a third in negotiations in the airport submarket as Central Florida takes a prominent place in the company's growth plan.
A Master Plan filed with the City of Orlando confirms Mission BBQ will take an outparcel at Seritage Growth Properties' redevelopment of the western side of downtown Orlando's Fashion Square mall.
GrowthSpotter first reported last September that the chain was in lease negotiations with Seritage to be a third outparcel tenant for "The Shoppes at Orlando Fashion Square," set between Darden Restaurants' Longhorn Steakhouse and a new prototype-design Olive Garden.
Located on the northeast corner of Maguire Boulevard and E. Colonial Drive, Seritage owns the 17.98-acre site at the mall that was the former Sears parcel. Construction is underway there on the Darden pads, and anchor tenant buildings for Floor & Decor and Orchard Supply Hardware.
Founded in 2011, Mission BBQ opened its 13th location in Florida in May in Lakeland, which was its 65th nationwide. The company is targeting 80 restaurants open across the eastern United States by the end of this year.
Its first in Greater Orlando opened last year in Oviedo. Seritage's Shoppes at Orlando Fashion Square became an easy choice for a second, based on the location's confluence of day-time population traffic, placement between two Darden restaurants and proximity to Baldwin Park, said Bill Leahy, market partner in Florida for Mission BBQ.
"That's one of two we believe we'll get done next year in Orlando," he told GrowthSpotter on Friday. "We're thrilled with how our first is doing in Oviedo. The (third) will be relatively close to the airport, and that's near signing."
Mission BBQ's outparcel building will be approximately 3,500 square feet, with early construction cost estimates north of $1 million, Leahy said.
City plan review and permitting for the Fashion Square outparcel is anticipated to run through the next four months, said Leahy, who hopes to break ground late this year and open the location by June 2019.
Tampa-based JVB Architect has led design on Mission BBQ's Florida locations. The company has yet to seek bids for a general contractor on the Orlando location, but has a handful of builders it has used on past projects in the state, Leahy said.
The chain is seeking inline, end-cap or stand-alone sites with strong daytime populations, and its store footprints range from 3,200 to 5,700 square feet.
The Seritage property is well-positioned to draw new retail and dining tenants. The Maguire and Colonial intersection boasts 1 million residents within a seven-mile radius, which is nearly half the estimated 2.3 million population of Greater Orlando.
Three retail/dining outparcel pads remain unsigned along the road frontage in Seritage's redevelopment plan.
In its Phase 2 of redevelopment, a multifamily building would be added north of the Orchard Supply and west of the mall's parking garage. The new site plan reflects a 129-unit estimate on 4.97 acres. Seritage has not indicated a timeframe for when that phase would be activated.