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Retail Dining Developments

Huge new fitness center coming to Kissimmee’s Gateway Commons

Fast-growing EoS Fitness will build its newest Orlando area center in Kissimmee's Gateway Station on Osceola Parkway.

Arizona-based EōS Fitness is building on its Florida expansion with plans for a new, 42,000-square-foot fitness center in Kissimmee scheduled to open in 2024.

The company launched a Florida expansion in 2020 with 10 locations, including two in Orlando at Hiawassee and E. Colonial (at Fashion Square Mall). Now it’s branching into Osceola County with plans to build on an undeveloped parcel in Gateway Station, a Walmart-adjacent power center on Osceola Parkway at Michigan Avenue, just off Florida’s Turnpike.

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“The city of Orlando has such a vibrant energy, and at EōS, we pride ourselves on having an energy like no other,” COO Richard Idgar said in announcing the Hiawassee gym last fall. “Our team is ready to support members along every step of their fitness journeys, going above and beyond to provide the best fitness experience possible. It’s been one year since we opened our first EōS location in Florida, and we’re overjoyed we’ve been able to establish such great relationships with our members and the communities we serve in Tampa, Sarasota and now, Orlando.”

Louisiana-based PMAT bought the shopping center in 2016 and amended the Planned Unit Development to allow for up to 43,000 square feet of new retail space. PMAT sold the majority of the shopping center in 2019 to Saglo Development, a Miami-based real estate firm, but replatted the property to carve out a 2.4 development site in the northwest corner of the property. At the time, it had a deal with CSL Plasma to build a 12,000-square-foot plasma donation center with 50 beds, but the project never moved forward.

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The new 45,000-square-foot fitness center and retail store are planned in the northwest corner of the shopping center.

The new plans with EōS more closely resemble the firm’s original vision for the vacant corner. The submitted site plan also shows a 6,692-square-foot retail building between the gym and the existing strip center, but Craig Zetwo with Hanson Walter & Associates told the city’s Development Review Committee the retail building will not be constructed at this time. The plan is to deliver a pad-ready site for future construction.

The DRC approved the project to move forward to construction planning.

The new gym would offer memberships starting at $10 per month. Each EōS center is open 24 hours per day, seven days a week. Members have access to a variety of group fitness and cycle classes, Olympic lifting platforms, a basketball court, an indoor pool, hot tub, separate men’s and women’s saunas, a kids’ club and a recovery room with massage chairs. There will be a 2,500-square-foot dedicated outdoor workout area for CrossFit exercises, such as sled workouts and battle rope.

Another EōS Fitness signature amenity is the MOVEōS Cinema, where members can watch a big screen movie in a theater-like setting while working out.

Orlando and Kissimmee members will have access to the EōS Virtual Reality Fitness Experience, a cutting-edge technology that engages EōS members visually and physically in a virtual world, combining dynamic resistance training and high-intensity cardio with virtual reality gaming technology. Backed by exercise science, but designed for fun and competition, the EōS VR Fitness Experience is exclusive to EōS members.

Other tenants in the center include Harbor Freight, Dollar Tree, Sally Beauty Supply, U.S. Armed Forces recruiting office, Cato and Sanitas.

Have a tip about Central Florida development? Contact me at lkinsler@GrowthSpotter.com or (407) 420-6261, or tweet me at @byLauraKinsler. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.


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