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This is the Rooms to Go showroom on State Road 50 in Clermont that opened in 2014. The furniture retailer will build a new store in Altamonte Springs next year.
This is the Rooms to Go showroom on State Road 50 in Clermont that opened in 2014. The furniture retailer will build a new store in Altamonte Springs next year. (Tom Benitez/Orlando Sentinel)

Rooms to Go, the fast-growing furniture retailer, plans to build a new store and showroom in Altamonte Springs where the Seminole Wekiva Trail meets State Road 436.

The new store will be just over 50,000 square feet, nearly twice the size of its current store at 464 W. S.R. 436.

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“We already have a store in Altamonte; we love the market,” Rooms to Go Vice President Peter Weitzner told GrowthSpotter. “We’re very excited to move because we will be able to build a larger store.”

Rooms to Go recently submitted this site plan for its new 50,000-square-foot store to the Altamonte Springs Growth Management Department.
Rooms to Go recently submitted this site plan for its new 50,000-square-foot store to the Altamonte Springs Growth Management Department. (Florida Engineering Group)

The new store will be one of the first to include the company’s popular Rooms to Go Kids, featuring furniture for children and teens, and Rooms to Go Patio, a venue for outdoor furniture, all under the same roof.

“We’re building several like that now, but that’s going to be one of the first,” Weitzner said.

The new store will have about 35 employees, compared to about 20 at the current store. It will occupy 5.63 acres at the northeast corner of S.R. 436 (Semoran Boulevard) and Wekiva Trail. The site is currently occupied by a former Bally Total Fitness Club built in 1985, and a smaller, former retail store.

The project site consists of two parcels, one owned by C & J Management Co. Owner’s Council, represented by attorney Robert F. Hoogland of Longwood; the other by Fidelity Investment Group I Corp., also of Longwood, headed by President Walter Judge.

Learn who the prospective seller is, and why the location could help a neighboring retailer.

Rooms to Go is still in the early stages of Altamonte Springs’ review and approval process, according to City Manager Frank Martz. The company has submitted engineering plans to the city and stormwater management plans to the St. Johns River Water Management District.

The project is being designed by Florida Engineering and Environmental Services of Tampa. Verlander Landscape Architecture LLC of Altamonte Springs is handling landscaping.

Rooms to Go also has an outlet store in Altamonte Springs, but no other locations in Seminole County. Other stores in Central Florida include an Orlando location at 5200 E. Colonial Drive, a store in Leesburg and one in Clermont. The company lists its headquarters as being in Seffner, a community in eastern Hillsborough County.

Weitzner said the company hopes to break ground on the Altamonte Springs store next summer with an opening in mid- to late-2021.

Insight on which local property sellers the retailer is negotiating with for new store sites in Orlando and Kissimmee, and future needs in Altamonte.

“It’s a really long process,” he said. “Everything is going smoothly but it takes a long time. We’d like to open as soon as we can.”

Rooms to Go was founded in September 1990 by Jeffrey and Morty Seaman when they sold Seaman Furniture Co. Jeffrey Seaman is still CEO.

Known for its low- to moderately-priced inventory, the company is the third-largest furniture retailer in the country, according to Furniture Today. Rooms to Go was number 200 on Forbes’ list of America’s largest private companies in 2018, with revenues of $2.3 billion. It currently operates 226 stores, most of them in the southern United States.

The retailer is facing increased competition in Orlando from South Florida-based City Furniture, which made its market entry in Altamonte Springs and recently opened a second showroom at Millenia.

Have a tip about Central Florida development? Contact me at Newsroom@GrowthSpotter.com or (407) 420-6261. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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