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Shake Shack to open 5th Orlando location at Vineland Pointe

Orlando's fifth Shake Shack will be constructed with recycled and sustainable materials and will also feature an outdoor patio with ample seating for guests.
Orlando's fifth Shake Shack will be constructed with recycled and sustainable materials and will also feature an outdoor patio with ample seating for guests. (Handout)

Popular burger chain Shake Shack will open its fifth Orlando restaurant later this year in the Vineland Pointe shopping center at Daryl Carter Parkway.

The New York-based restaurant, known for its cooked-to-order burgers, crinkle cut fries and frozen custard desserts, has filed plans to build a 3,200-square-foot restaurant with a large outdoor patio in front of the recently opened Target store.

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“We’re excited to have them anchor Phase 2 of our development,” said Peter Bergner, director of development and leasing for master developer O’Connor Capital Partners. “It’s going to be one of the first double drive-thru Shake Shacks in the nation.”

Shake Shack filed updated plans this week with Orange County for a 3,197-square-foot restaurant with a 2-lane drive-thru and a third lane for App orders.
Shake Shack filed updated plans this week with Orange County for a 3,197-square-foot restaurant with a 2-lane drive-thru and a third lane for App orders. (Handout)

Shake Shack brought in its own development team to update the approved plans for Vineland Pointe. Those include Kansas-based Henderson Engineers and Zebra Architects.

“We are thrilled to expand our presence in Orlando,” said Andrew McCaughan, Chief Development Officer of Shake Shack. “The Vineland Pointe development is the perfect location to debut our first drive-thru. We are excited to bring the Shake Shack experience to guests in a new way, pairing our classic community gathering experience with the ability to enjoy our signature menu within the comfort of their own cars.”

Shake Shack opened its first Orlando-area restaurant in Winter Park, followed by locations at Icon Park, Florida Mall and the Mall at Millenia. The publicly-traded company opened a net of 36 restaurants in 2020, according to its Fourth Quarter Report. The company operates 310 locations in the U.S. and 120 international locations.

CEO Randy Garutti said the company expanded its online ordering and curbside pick offerings last year in response to COVID-19. The company also began testing a delivery service in Miami and expects a broader roll-out of the service this year, he said.

Shake Shack at Vineland Pointe will feature expanded outdoor patio seating as part of the new store design.
Shake Shack at Vineland Pointe will feature expanded outdoor patio seating as part of the new store design. (Handout)

The company plans to accelerate its growth over the next two years, with up to 40 new restaurant openings later this year followed by up to 50 in 2022. “These openings are expected to incorporate a version of our new Shack Track digital pre-ordering and pick-up capability and we also plan to build our first drive-thru Shack later in 2021,” Garutti said. “Our evolving designs focus on enhancement of the guest experience by implementing friction-reduced order and pickup areas across all formats.”

Vineland Pointe spans 70 acres at the future Daryl Carter I-4 interchange. Shake Shack joins a dining line-up that includes Chick-fil-A and Walk-On’s Bistreaux & Bar, which are under construction, Mod Pizza and Cheesecake Factory, which opened in 2020.

Bergner said Aldi is currently retrofitting the former Lucky’s Market and will reopen the grocery store in March. Plans for the Alamo Drafthouse Cinema and additional multi-tenant retail are approved but on hold due to COVID-19, he said.

O’Connor Capital was also the lead developer of The Loop and The Crossings shopping centers in Kissimmee, and it has closed the first of two takedowns on the purchase of the former Tupperware property on Osceola Parkway at S. Orange Avenue. The 37-acre Transit-Oriented Development is approved for up to 1,700 multifamily residential units, 180,000 square feet of retail and 60,000 square feet of office space.

EDITOR’S NOTE: This story has been updated with architectural renderings and comments from Shake Shack.

Have a tip about Central Florida development? Contact me at lkinsler@GrowthSpotter.com or (407) 420-6261, or tweet me at @byLauraKinsler. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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