Retail Dining Developments

Local restaurateur refines plans for Vegas-style dayclub pool along South I-Drive

Partial view of north elevation of the proposed Senso Beach Club, an adults-only dayclub and pool planned for land off the southeast corner of International Drive and Central Florida Parkway.

UPDATED: June 6, 2018 1:37 PM — A local nightclub and restaurant owner filed long-anticipated plans Wednesday for a Las Vegas-style adult dayclub pool along S. International Drive near SeaWorld, following the development of dual-brand hotels directly north.

Dubbed the "Senso Beach Club" after developer Nicholas Virthe's former Senso Supperclub in downtown Orlando, Virthe's initial concept plan was first reported in December 2015 in conjunction with plans at the time by a former land owner for adjacent hotel pads.


The 3.41-acre parcel is addressed as 5720 Central Florida Parkway, and lies southeast of the intersection with International Drive. Virthe paid $1.35 million in June 2015 for the site, and this past January contributed to the cost of building private roadways and utilities access with an adjacent land owner.

Since then, hotel owner-operator AD1 Global bought the hotel pads to the north in August 2017, where it plans a 280-key, dual-brand hotel with Starwood/Marriott flags Aloft and Element by Westin.


AD1 anticipates submitting construction plans for permit review at the end of this month, spokesman Jon McMillian told GrowthSpotter. It is also near 60 percent design approval from Marriott for the two flags.

Virthe's DP filed on Wednesday with Orange County proposes a dayclub food service building with 6,650 square feet under roof, and the facility as a whole to cover 33,442 square feet.

Virthe, who also owns the tapas restaurant Kokino on Turkey Lake Road, said back in 2015 that his dayclub pool would only be 33 inches deep (waist height), with paid entry to ages 21 and up. The pool would feature 26 cabanas of varied sizes, the largest of which could hold a party of 20 and feature amenities like its own television, safe, bar and food, and private jacuzzi.

"Every day we will have DJs or bands for live music," he said at the time. "It's difficult for adult travelers to cohabitate at many hotel pools with families around. That's the Orlando traveler we plan to cater to."

Virthe did not respond to requests for comment on Wednesday.

Demand for such an adults-only dayclub pool in Orlando, best known as a family vacation destination, remains to be seen. Top 10 dayclubs in Las Vegas and Miami are also all located on-property at prominent hotels.

Virthe's property will have driveway access from both main roads, and the business would be situated as close to International Drive as possible for its western boundary, with surface parking out of site to the east.

Scott + Cormia Architecture & InteriorsCyCorp Engineering of Winter Springs and Accuright Surveys of Orlando have contributed to the project design thus far.


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