Aldi plans 17th Orlando-area store in East Orange on Curry Ford
By Mike Salinero
May 25, 2017 at 5:00 PM
German-owned grocer Aldi Food Marketis planning its 17th store in the Greater Orlando market on Curry Ford Road, with a new larger and redesigned floorplan.
The rapidly expanding grocer applied Monday for Development Plan review with Orange County. Plans submitted by Ormand Beach-based engineering firm Upham, Inc., show a 19,787-square-foot Aldi on a 2.29-acre lot at 10401 Curry Ford Road, just east of Dean Road.
A Publix-anchored shopping center lies directly across the street, and the intersection is surrounded by large residential developments, primarily Cypress Springs and Andover Lakes.
The site is now occupied by a Fifth Third Bank branch. The Cincinnati-based bank owned the property until March 2016, when it sold to Professional Resource Development, Inc., a full-service real estate and development company.
Professional Research Development is led by CEO Richard E. Workman, founder of Heartland Dental, one of the largest dental chains in the U.S. He could not be reached for comment on Thursday.
Aldi is considered a discount grocer with price points rivaling Walmart, yet in smaller stores. Now, it seems Aldi wants to chip away at foodie favorites such as Whole Foods Market and Trader Joe's.
In February, Aldi executives announced the company would spend $1.6 billion enlarging and redesigning company stores. The new markets have open ceilings, wider aisles and electronic displays on the walls touting health and freshness.
The newly-designed stores are also slightly larger than the old models, making room for expanded produce sections accentuated by spotlights. Large refrigerated sections line the walls with fresh fruit and salad greens, pre-made soups, and large selections of packaged, deli-style meats and cheeses.
Though Aldi officials declined to comment on the Curry Ford Road project, the company's Haines City-based division vice president Matt Thon indicated via e-mail to GrowthSpotter that the new store will exhibit all the features of the redesigned markets.
"All of our new Aldi stores offer a modern and convenient shopping experience with more room for customers' favorite products and a focus on fresh items, including more robust produce, dairy and bakery sections," Thon said. "Aldi stores also feature a modern design, 10,000- to 11,000-square-feet of sales floor space, four to five aisles, open ceilings, natural lighting and environmentally friendly building materials -- such as recycled materials, energy-saving refrigeration and LED lighting."
Aldi currently operates 16 stores in Orlando, Orange County and surrounding areas, Thon said.
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