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Fresh Kitchen diners create their own bowls with a choice of base (noodles, rice, etc.) organic, hormone-free protein, vegetables and sauces. The first FK opens at Waterford Lakes Town Center this fall.
Fresh Kitchen diners create their own bowls with a choice of base (noodles, rice, etc.) organic, hormone-free protein, vegetables and sauces. The first FK opens at Waterford Lakes Town Center this fall. (Ciccio Restaurant Group)

Tampa-based Ciccio Restaurant Group is bringing its healthy, fast-casual Fresh Kitchen concept to Orlando.

CRG Vice President Steven Lanza told GrowthSpotter on Thursday the company has signed its first lease at Waterford Lakes Town Center, on Alafaya Trail just off the S.R. 408 expressway. It will be the first of several locations in the Orlando market, he said.

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"We're definitely excited to be coming to Orlando," he said.

The Ciccio brand is well established in the Tampa Bay market. Lanza's father, James Lanza, founded the company more than 25 years ago and has since expanded to include a half dozen restaurant concepts, including Daily Eats and Water.

Fresh Kitchen serves salads, bowls, juices and teas.
Fresh Kitchen serves salads, bowls, juices and teas. (Ciccio Restaurant Group)

CRG introduced its first Fresh Kitchen in Tampa in 2014 as a healthy alternative to fast food. It has since expanded the brand with locations in Sarasota and St. Petersburg, and will open its fourth store this month in Boca Raton.

Diners create their own bowls by first choosing two bases from five standard options, among them brown rice, kale slaw, or gluten-free sweet potato noodles. Next, the customer selects a vegetable topping, like roasted mushrooms or sesame green beans.

Customers choose from a selection of roasted vegetables or parmesan broccoli. Cold-pressed juices and flavored teas round out the menu.
Customers choose from a selection of roasted vegetables or parmesan broccoli. Cold-pressed juices and flavored teas round out the menu. (Ciccio Restaurant Group)

The protein choices include herb-grilled steak, chia seed tuna poke, teriyaki tofu, etc. Finally, the diner picks one of five sauces and can top it off with a variety of add-ons (such as feta cheese, avocado or corn and salsa) for anywhere from 25 cents to $2.

Prices start at $7.95 for a basic four-item bowl ,and $9.95 for a six piece. Family meals are also available for $34 for a family of four.

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Cold-pressed juices and flavored teas round out the menu.

Because of its close proximity to UCF, Waterford Lakes has grown into a mini restaurant hub for East Orlando. The shopping plaza counts nearly 30 restaurant choices, among its roster are California Pizza Kitchen, Marlow's Tavern and the city's second Wahlburgers store.

Have a tip about Central Florida development? Contact me at lkinsler@GrowthSpotter.com or (407)420-6261, or tweet me at @LKinslerOGrowth. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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