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Publix's status as king of the Florida grocery market is being challenged yet again with a proposed development in Seminole County.

Representatives with Orlando-based Elevation Development will meet with Seminole County planners Wednesday to discuss a proposal to build a retail center at the southwest corner of S.R. 46 and International Parkway. The proposal calls for 69,475 square feet  of retail space on a 17-acre parcel.

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Approximately 24,000 square feet is set aside for a grocery anchor. There would also be six outparcels of about one acre each.

Plans showing 17 acres on the southwest corner of S.R. 46 and International Parkway in Seminole County, where Elevation Development is proposing a grocer-anchored shopping center.
Plans showing 17 acres on the southwest corner of S.R. 46 and International Parkway in Seminole County, where Elevation Development is proposing a grocer-anchored shopping center. (Kimley Horn)

Other than identifying where a grocery store might sit on the property, documents submitted to Seminole planners do not identify a tenant. The proposed building size indicates the grocer would not be Publix, whose prototype stores range from 40,000 to 60,000 square feet. Also, the property lies about 2,000 feet east of the existing Publix at Lake Forest.

Most likely the tenant will be one of several specialty grocers that have moved into the Central Florida market in recent years to challenge Publix's dominant market share.

Niwot, Colo.-based Lucky's Market; Monrovia, Calif.-base Trader Joe's; Phoenix-based Sprouts Farmers Market; and Fletcher, N.C.-based Earth Fare have either opened stores in Greater Orlando or been exploring locations.

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The property is located near affluent neighborhoods in Heathrow, Lake Forest, Lake Sylvan and along Markham Woods Road. In addition, it is easily accessible to several new residential developments in the far east section of Lake County that has few retail centers.

Shaman Foradi of Elevation Development declined to share details on the project on Monday.

"It's too soon to talk at this point. We're just starting our talks with the county," Foradi told GrowthSpotter.

The property currently has a land use designation of Higher Intensity Planned Development–Target Industry (HIP– TI). In order to build the proposed retail project, Elevation Development will need a comprehensive plan amendment to change the land-use to Planned Development (PD).

Celebration could be getting a new grocery store and a host of new shops and restaurants. 

Wednesday's meeting will be the first step in a process that could take four to six months to earn all the necessary approvals.

The property has been owned by an FBO in trust established by Robert T. Hathaway since 2003. The Orlando office of Kimley-Horn is providing engineering services.

Have a tip about Central Florida development? Contact me at gnip@me.com. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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