Rezoning application for Icon Commons live-work building in Casselberry moves forward to City Commission

Conceptual plans for Icon Commons call for a five-story building with 26 live-work units.
Conceptual plans for Icon Commons call for a five-story building with 26 live-work units. (City of Casselberry)

A Pompano Beach-based company is proposing to build a colorful mixed-use building in Casselberry that will feature live-work units.

The city’s Planning and Zoning Commission voted to recommend approval of a rezoning application from Quiet River Invest LLC last week for its property along S.R. 436. Currently, the zoning only permits general commercial uses on the 1.04-acre site at 380 S.R. 436.


The first reading for the rezoning request with the Casselberry City Commission is scheduled April 12. If commissioners approve the request, then the developer is free to build a mix of residential and commercial uses on the site.

Records show it paid $720,000 for the property in 2016.

Conceptual plans call for a five-story building with 26 live-work units. The amount of commercial space is unclear, but plans show the developer is looking to include about ten retail bays and 16 office suites.

City planner Christina Hyson told GrowthSpotter the developer has not yet submitted an official site plan, and the conceptual renderings submitted to the city with the rezoning application are subject to change under city review.

The proposed project, called Icon Commons, is made up of 23, one-bedroom units averaging about 750 square feet, and three, two-bedroom units averaging about 1,100 square feet.

Quiet River Invest LLC teamed up with architecture and planning firm South East Architects, based out of South Florida, to represent it through the planning process.

Francisco Montaner, project manager at South East Architects, told GrowthSpotter the developer is based out of Brazil, but declined to identify them. He said they have partnered with the developer on several projects throughout Florida.

Amenities for Icon Commons include a sun deck, fitness studio and recreation room. Montaner said the building will have more vibrant facades facing S.R. 436.

The five-story building sits on about an acre of land along S.R. 436.
The five-story building sits on about an acre of land along S.R. 436. (City of Casselberry)

“There is a lot of potential in the city,” he said. “We believe that the mixed-use occupancies will be appealing to the marketplace. The integration will generate urban vitality.” He adds he believes that live-work units take cars off the streets.

“It does very positive things to the community,” he said.

The City of Casselberry is engaged in several redevelopment initiatives, including economic efforts to draw more development to its U.S. 17-92 corridor. The city is also in the midst of building a new $15 million public works complex and preparing to design a new public safety facility to house the police and fire departments.

Simultaneously, the City of Casselberry is upgrading six of its public parks, along with the creation of a new park.

Just this week, Blackstone Group, the world’s largest alternative asset manager and one of the biggest property investors, sold a 476-unit apartment community for $87.5 million.

Nearby, Jefferson Apartment Group (JAG) recently opened a new 384-unit multifamily complex, called Azul at Lake Howell. The community sits on about 30 acres south of Red Bug Lake Road, east of State Road 436, along the northern shore of Lake Howell.


Pulte Homes is also active in the area. The homebuilder recently submitted permits applications in the St. Johns River Water Management District to develop a new 138-lot townhome community in Casselberry.

Have a tip about Central Florida development? Contact me at arabines@GrowthSpotter.com or (407) 420-5427, or tweet me at @amanda_rabines. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.