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Fairfield launched a new décor package this year called ‘Modern Calm, which is inspired by the warm and calming sensibility and feelings evoked by the Fairfield Farm.
Fairfield launched a new décor package this year called ‘Modern Calm, which is inspired by the warm and calming sensibility and feelings evoked by the Fairfield Farm. (Handout)

Longwood developer Jayesh Patel is seeking approval to raze the Ramada Inn on Douglas Avenue in Altamonte Springs to make way for a new Fairfield Inns & Suites by Marriott.

Patel has submitted plans to the St. Johns River Water Management District for the demolition of the Ramada’s three buildings on a 2-acre site at 150 Douglas Ave. The city just received a site plan application for the project on Friday, said City Manager Frank Martz.

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Patel, in a phone call with GrowthSpotter, said he has to demolish the Ramada because renovating and modernizing it would be too expensive. The hotel was built in 1972, then updated in 1987, according to Seminole County Property Appraiser records.

This site plan shows a proposed Fairfield Inn and Suites hotel to be built on Douglas Avenue near State Road 436 in Altamonte Springs.
This site plan shows a proposed Fairfield Inn and Suites hotel to be built on Douglas Avenue near State Road 436 in Altamonte Springs. (Z Development Services)

Martz told GrowthSpotter city officials are excited about the new development but not surprised because two major highways, Interstate 4 and State Road 436, pass through the city. Altamonte Springs, with a 2017 population estimated at 44,227, also welcomes around 1 million visitors each year who attend events at Cranes Roost Park in the city’s Uptown Altamonte area, Martz said.

“I’ve been city manager since 2010 and I’ve been in charge of all development since the mid-1990s,” Martz said. “We’ve had a couple of hotels redeveloped and new hotels, in fact some right near this one on Douglas. The location of a hotel that close to I-4 and (S.R.) 46 is a no-brainer.”

Two new hotels fronting Sanford I-4 intersection near county approval

Hear from the developer on what sidetracked this project for much of the past year, and the prospective construction cost and timeline looking forward.

The new hotel will be six stories with 127 rooms and 131 parking spaces, according to the site plan submitted to the water management district. The location is on the west side of Douglas Avenue, just north of the on-ramp for S.R. 436.

The rebranding makes sense – the asset is surrounded by four other Marriott properties: a Residence Inn, Hampton Inn & Suites, TownePlace Suites and SpringHill Suites. Fairfield is one of the company’s fastest growing brands, having opened its 1,000th hotel earlier this year. The company announced in April it expects to grow the Fairfield footprint by 36 percent in the U.S. over the next three years.

“With 1,000 Fairfield hotels now open, we are well positioned to continue building on this powerhouse brand’s popularity with franchisees and guests,” says Eric Jacobs, Marriott International, chief development officer, North America select service and extended stay brands. “Fairfield is a brand that has great appeal to our franchisees and also resonates with travelers who seek a comfortable, uncomplicated and consistent experience – wherever they travel.”

This is a 4-story Fairfield Inn prototype. The Altamonte Springs hotel will be six stories.
This is a 4-story Fairfield Inn prototype. The Altamonte Springs hotel will be six stories. (Handout)

Z Development Services of Orlando will handle civil engineering on the project. Base 4 Architects Engineers Interiors of Coral Springs is designing the building.

Patel bought the property in January 2010 for $3,239,500, according to Seminole Property Appraiser records.

In late 2017, Patel announced that he had a two-hotel project near Sanford back on track after a 20-month delay. The project consisted of a 120-room Holiday Inn Express and an 86-room Home2 Suites by Hilton at 4750 W. State Road 46, near an Interstate 4 on-ramp. Both hotels were to be five stories, Patel said at the time. The property was the site of a former Royal Inn & Suites.

Vertical construction has begun on the Holiday Inn Express, the closest one to S.R. 46, according to Seminole County’s Planning & Development Division.

Have a tip about Central Florida development? Contact me at Newsroom@GrowthSpotter.com or (407) 420-6261. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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