Seminole County Developments

North American Development Group takes over Sanford mixed-use project

A conceptual site plan for Kings Crossing shows a 244-unit apartment community made up of five 4-story multifamily buildings next to a new grocery-anchored shopping center.

North American Development Group, which has offices in Ontario, Canada and West Palm Beach, is taking over plans for a mixed-use community at one of the gateway entrances to the City of Sanford.

The real estate company recently submitted a master plan to the city labeled “Kings Crossing,” which entails bringing a new grocery-anchored shopping center and an adjacent apartment community on about 25 acres located on the southeast corner of East State Road 46 and East Lake Mary Boulevard.


Around 2019, the development project was being pursued by Heathrow-based Corporate Properties, but plans were picked up NADG. Scott Goldsmith, vice president of development and leasing at NADG, declined to comment on the transition.

The company is moving the project along the approval process by seeking to annex the site into the city, while simultaneously pursuing city approvals to rezone and amend the future land use on the five-parcel property.

The 24.15-acre property sits on the southeast corner of East State Road 46 and East Lake Mary Boulevard, near the Orlando Sanford International Airport.

The Kings Crossing conceptual site plan shows a 244-unit apartment community made up of five 4-story multifamily buildings and a large clubhouse. Amenities include a pool and pool deck, dog park, community courtyard space and parking garages in addition to surface parking options.

Goldsmith said the project will be a “first-class” multifamily development with elevator-served apartment buildings.

“We’re excited to provide amenities from a retail and residential perspective that maybe have been lacking in the area,” he said.

To the west of the apartments, the Kings Crossings mixed-use community will feature up to roughly 80,700 square feet of retail space, including a large grocery store. Goldsmith said he can’t name any companies that are looking to open in the shopping center yet, but said he believes there will be “strong interest in the location.”

“First and foremost, it’s great real estate,” he said about the overall project and location. “It’s is a growing submarket that we believe has been underserved for quite some time.”

In its application, the developer is seeking multifamily residential use on a little less than 10 acres.

Because the planned retail sits along major roadway arteries, businesses at the shopping center will need to adhere to the city’s standards in the area and sell community-oriented services or highway-oriented services, among other general commercial activities.

Along S.R. 46, Unicorp National Development, which is behind mixed-use projects such as O-Town West and the I-Drive 360 entertainment destination on International Drive, is also pursuing plans. The development company is planning to build a roughly 10,000-square-foot shopping plaza on the southwest corner of S.R. 46 and Orang Boulevard.


An online brochure lists Jeremiah’s Italian Ice as a signed-on tenant so far. The retail project recently entered the environmental permitting process and has room for up to six tenants.

NADG has been active in the development, acquisition, redevelopment and management of over 300 shopping centers, mixed-use and residential developments comprising more than 35 million square feet across Canada and the United States.

In Daytona Beach, the firm developed the Tomoka Town Center mixed-use development located on 170 acres on LPGA Blvd immediately east of I-95.

The project consists of 1.2 million square feet of future and existing retail space, and the 276-unit Tomoka Pointe Apartments. Tenants at the development include Academy Sports + Outdoor, Sam’s Club, Rooms To Go, Ford’s Garage, Dave & Buster’s, Barnes & Noble and Blaze Pizza.

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